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The Landscaper's Guide
Jack Jostes on modern sales and marketing for snow and landscape companies.
From Operator to Owner: The 5 Identity Shifts Every Landscape Business Owner Must Make
This episode features a joint podcast between host Jack Justice and his business coach, Jason Swank, discussing Swank's new book, "Operator to Owner: The Five Identity Shifts Every Founder Must Make to Evolve." They explore the five stages of entrepreneurial evolution—operator, manager, architect, CEO, and owner—and delve into the challenges and mindset changes required at each level, particularly in the context of growing a landscape business and navigating the age of AI.
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Showing 1–60 of 219 items in this section
Recently Added
34:32
34:32
From Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew Dinkelacker
Coming Soon
47:09
From Operator to Owner: The 5 Identity Shifts Every Landscape Business Owner Must Make
24:26
How to Build the Next Generation of Leaders in a Family Business
20:45
The Weirdest Cold Call That Won a Six-Figure Snow Contract
21:52
Run a 10K at 80: Wayne Herring on Fitness, Protein and Business Sprints
40:56
How Rich Green Lawns Tripled Their Client Count Without Losing the Family Touch
CX
25:20
How to Scale Your Landscape Business With Better Leadership, Delegation & Coaching
40:04
How My First Garden Center Job Shaped My Career in the Green Industry with Chris Pesche
CX
42:10
The Hidden Profit Center: Renting vs. Buying Snow Equipment with Trevor Biebrach
20:37
Google Just Changed How Homeowners Find Landscape Companies — Is Your Business Ready?
43:03
The 100-Day Harvest: Reframing the Busy Season with Jim McFarlane
32:25
AI Conference Takeaways For Landscape Companies: How To Use AI Without Losing The Human Touch
CX
36:06
Skye Waterson: Why Landscapers with ADHD Are Wired to Start (But Struggle to Scale)
29:11
How Shrinking Their Service Area Helped Wickenburg Landscape Triple Their Business
CX
58:59
How Justin White Scaled to $20M+ and Is Leading AI, Robotics, and Reviews in Landscaping
47:01
From Craftsman to Closer: The Core 10 Sales Playbook with Joshua Gillow
17:30
The Fortune Is In The Follow-Up: Email Marketing That Actually Closes Deals
18:53
Is AI Killing Google? What Landscape Business Owners Actually Need to Know
57:29
How Systems, Assistants, and AI Help You Scale Your Landscaping Business
CX
24:45
Gold Mining Your Database: How to Turn Old Leads Into New Revenue
32:45
How Smart Irrigation & AI Are Transforming Water Management with Rain Bird’s Sean Azad
CX
39:06
How George Egan Built a $10M Landscape Company with Systems, Social Media & Daily Team Meetings
21:08
How to Grow Your Landscape Business Without Sacrificing Your Marriage
CX
26:24
When Firing Clients Protects Your Team and Increases Profit
CX
43:20
Three Landscape Leaders On Sales, Pricing, And Protecting Their Teams
22:36
How Top Landscape Sales Pros Handle Rejection And Still Close Premium Work
25:58
The Hardest Leadership Lessons of Last Year + What’s Next at Ramblin Jackson in 2026
17:03
Year-End Sales, Pricing, and Profitability Tips from Aspire Software
23:46
300 Episodes Later: The Biggest Social Media & Marketing Lessons To Grow Your Landscape Company
35:41
How a Second-Gen Landscaper Rebuilt His Sales Process & Leveraged AI To Transform His Business
26:01
Marketing Through the Downturn: How Alterra Keeps Growing in a Competitive Texas Market
18:37
From Office Manager to $50 Million in Sales: The Rise of Snow Systems’ Stacey Hinson
CX
36:11
From Teacher to Turf Pro: How Ryan Robinson Scaled Turf Concepts Landscaping
29:44
How to Build a Landscape Business That Runs Without You (with George Urvari)
57:23
Ask the Experts: Winning Commercial Snow & Landscape Sales Strategies
42:49
Residential Snow, SEO, and Scaling Summit Lawns with Ted Glaser
42:56
From Scotland to $20M: Robert Clinkenbeard on Scaling, EOS, and Wilson360
24:54
EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller
20:12
ADHD, Efficiency, and Growing Landscape Teams with LeanScaper’s Kristen Kiely
28:47
Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds)
22:40
Fearless Leadership in Landscaping: How Peggy Berns Built a Thriving Business and Strong Team
31:35
How a 24-Year-Old Took His Landscaping Business from 1 Truck to $1M in Revenue
19:56
The Community Women in Snow and Landscape Have Been Missing
17:53
You’re Making Sales… So Where’s the Profit?
44:35
What Most Landscapers Get Wrong About Artificial Grass
CX
25:36
Why Grit Beats Experience in Hiring
23:50
We Stopped Free Estimates. Sales Exploded.
23:05
Is AI Killing Google Search?
21:45
Landscaping With Empathy: How Todd Brown Builds Trust, Family, and Long-Term Clients
CX
31:01
Protecting Your Kids Online: Lessons from a High School Author Fighting Cyberbullying
35:33
The Hidden Cost of Growing Too Fast: Why This Landscaper Prioritizes Service Over Scaling
CX
19:07
Debrief to Win: Fighter Pilot Lessons for Landscaping Leaders
20:31
Sales on Skis: 3 Sales Strategies That Help Landscapers Close Faster (Without the Stress)
25:50
From Marine Corps to 20-Person Landscape Company: How Landscapin’ Nathan Scaled Crystal Coast
46:51
The $2M Growth Wall: What’s Really Holding Your Landscaping Business Back
16:57
75 Years in Business. 3 Google Reviews.
19:21
Your Best Project Photos Are Costing You Sales
CX
39:23
How a Father-Son Team Preserved Their Business During a Viral Social Media Incident
CX
28:39
The #1 Missed Opportunity in Landscaping (And How to Fix It)
CX
28:35