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The Landscaper's Guide
Jack Jostes on modern sales and marketing for snow and landscape companies.
From Operator to Owner: The 5 Identity Shifts Every Landscape Business Owner Must Make
This episode features a joint podcast between host Jack Justice and his business coach, Jason Swank, discussing Swank's new book, "Operator to Owner: The Five Identity Shifts Every Founder Must Make to Evolve." They explore the five stages of entrepreneurial evolution—operator, manager, architect, CEO, and owner—and delve into the challenges and mindset changes required at each level, particularly in the context of growing a landscape business and navigating the age of AI.
218 items in this section
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47:09
47:09
From Operator to Owner: The 5 Identity Shifts Every Landscape Business Owner Must Make
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How to Build the Next Generation of Leaders in a Family Business
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The Weirdest Cold Call That Won a Six-Figure Snow Contract
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Run a 10K at 80: Wayne Herring on Fitness, Protein and Business Sprints
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How Rich Green Lawns Tripled Their Client Count Without Losing the Family Touch
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How to Scale Your Landscape Business With Better Leadership, Delegation & Coaching
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How My First Garden Center Job Shaped My Career in the Green Industry with Chris Pesche
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The Hidden Profit Center: Renting vs. Buying Snow Equipment with Trevor Biebrach
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Google Just Changed How Homeowners Find Landscape Companies — Is Your Business Ready?
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The 100-Day Harvest: Reframing the Busy Season with Jim McFarlane
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AI Conference Takeaways For Landscape Companies: How To Use AI Without Losing The Human Touch
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Skye Waterson: Why Landscapers with ADHD Are Wired to Start (But Struggle to Scale)
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How Shrinking Their Service Area Helped Wickenburg Landscape Triple Their Business
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How Justin White Scaled to $20M+ and Is Leading AI, Robotics, and Reviews in Landscaping
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From Craftsman to Closer: The Core 10 Sales Playbook with Joshua Gillow
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The Fortune Is In The Follow-Up: Email Marketing That Actually Closes Deals
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Is AI Killing Google? What Landscape Business Owners Actually Need to Know
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How Systems, Assistants, and AI Help You Scale Your Landscaping Business
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How Smart Irrigation & AI Are Transforming Water Management with Rain Bird’s Sean Azad
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How George Egan Built a $10M Landscape Company with Systems, Social Media & Daily Team Meetings
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How to Grow Your Landscape Business Without Sacrificing Your Marriage
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When Firing Clients Protects Your Team and Increases Profit
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Three Landscape Leaders On Sales, Pricing, And Protecting Their Teams
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How Top Landscape Sales Pros Handle Rejection And Still Close Premium Work
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The Hardest Leadership Lessons of Last Year + What’s Next at Ramblin Jackson in 2026
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From Office Manager to $50 Million in Sales: The Rise of Snow Systems’ Stacey Hinson
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Ask the Experts: Winning Commercial Snow & Landscape Sales Strategies
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ADHD, Efficiency, and Growing Landscape Teams with LeanScaper’s Kristen Kiely
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Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds)
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Fearless Leadership in Landscaping: How Peggy Berns Built a Thriving Business and Strong Team
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How a 24-Year-Old Took His Landscaping Business from 1 Truck to $1M in Revenue
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The Community Women in Snow and Landscape Have Been Missing
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You’re Making Sales… So Where’s the Profit?
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What Most Landscapers Get Wrong About Artificial Grass
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Why Grit Beats Experience in Hiring
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We Stopped Free Estimates. Sales Exploded.
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Is AI Killing Google Search?
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Debrief to Win: Fighter Pilot Lessons for Landscaping Leaders
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From Marine Corps to 20-Person Landscape Company: How Landscapin’ Nathan Scaled Crystal Coast
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The $2M Growth Wall: What’s Really Holding Your Landscaping Business Back
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75 Years in Business. 3 Google Reviews.
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How a Father-Son Team Preserved Their Business During a Viral Social Media Incident
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The #1 Missed Opportunity in Landscaping (And How to Fix It)
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The #1 Hiring Mistake That’s Costing You Great Employees
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The Financial Plan Every Landscaping Business Needs for 2025
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How Aspire Helps Landscapers Fix Labor & Vendor Headaches
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Following the Money: How SkyFrog Landscape Grows Smart and Stays Profitable
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How Wellness Design Can Win You High-Value Clients in the Landscape Industry!
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Reflecting on 2024: Business Wins, Lessons, and 2025 Goals for Landscaping Pros
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Photography Hacks for Landscapers: How Wickenburg Builds Trust, Wins Awards, and Attracts Clients!
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Turning Fall Slumps to Year-Round Wins: Green Season’s Forecasting and Service Expansion Strategies
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The Hospitality Mindset: Turning Short-Term Clients into Long-Term Landscape Relationships
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The SIMA Safety Standard for Snow & Ice Management (feat. Mike Wagner)
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Maximizing Sales and Marketing Automation in Landscaping with Derick Kelso
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Location, Location, Location: How Landscape Marketing Is Like Real Estate Investing
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The Power of Curiosity in Growing Your Business: A Conversation with Tom Backman & John Hammond
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2024’s Top Recruiting Tips To Prepare for the Spring Hiring Rush
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Takeaways From 200 Episodes Of The Landscaper’s Guide Podcast!
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Jack’s Top 3 Business Lessons from 2023 & A Look Ahead
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The #1 Sales & Marketing Question Landscape Companies MUST Answer Before End Of The Year
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How Letting 200 Clients Go Helped One Landscape Company Grow To The Next Level
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How The Green Industry Is Evolving In A Digital Direction
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What’s Working Now: How To Rewrite Your Client’s Commercial Landscape RFP To Win The Sale
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How Having A Hobby Helps You Grow Your Business
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Using Drones For Landscape Sales, Marketing, And Employee Training
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How To Create A High School Landscape Apprenticeship
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How To Get Clear On Your Hell No Customer
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How To Use Real Estate To Retain Snow and Landscape Employees Year Round
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Why Is Marketing Important During An Economic Downturn?
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The Power Of Understanding WHY You’re In Business
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Make The Most Of Your SIMA Membership + 25th Annual Snow & Ice Symposium Preview
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Be Grateful For What You Have AND Charge What You’re Worth!
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Landscape Leadership Lessons From Lola Wright
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Three Marketing + Recruiting Takeaways From 2021 GIE+ EXPO
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How To Have An Employee Waitlist At Your Landscaping Company
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Why You Should Say “No” To Bad Fit Clients (Even When Your Pipeline Is Low and You’re Scared)
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10 Tips For The Landscaper’s Ultimate Online Recruiting Plan
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How Dave Fairburn Grew From 1 Guy With A Truck To A $9M Commercial Landscaping Company CEO
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How To Work Hard & Play Hard In Leading Your Landscaping Company
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The Landscaper’s Top 3 Marketing Moves To Make Before Springtime To Snatch Up Qualified Leads Online
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How To Grow Your Garden Center & Landscape Company With An In-House Marketing Coordinator
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How to Use DISC Personality Assessments to Hire, Train, and Manage Your Team
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