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You’re Making Sales… So Where’s the Profit?

📅 July 18, 2025 ⏱️ 17:53 🎤 Jack Jostes, Jeff Heler

Chapters

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  • 0:00
    Cash Flow vs. Profit
    Jeff Heler highlights the common misconception between cash flow, used for running the business, and profit, which is the owner's portion of revenue.
  • 0:36
    Introduction to Profit First
    Jeff introduces Profit First as an accountability system that teaches business professionals to make profit a habit and differentiate between owner's pay and profit.
  • 7:24
    Five Bank Account System
    The speaker explains the core of Profit First, which involves segmenting money into various bank accounts like income, tax, profit, and operating expenses, to manage finances effectively.
  • 9:20
    Snow Company Challenges
    Jeff discusses the unique financial challenges faced by snow companies, such as significant upfront costs for salt and equipment, and how Profit First can help.
  • 14:30
    Revenue vs. Real Revenue
    The concept of 'real revenue' is introduced as the actual money available to operate the business after deducting materials and subcontractor costs.
  • 18:03
    Profit First Formula
    Jeff explains the Profit First formula: Revenue - Profit = Expenses, shifting the mindset to prioritize profit before expenses.
  • 21:37
    SIMA Initiatives
    Jeff shares updates on SIMA's initiatives, including a new three-year strategic plan, accreditation programs, and regional peer groups for members and non-members.
  • 26:19
    SIMA Leadership Forum
    Jeff promotes SIMA's upcoming Leadership Forum in Nashville, describing it as an intimate gathering for business owners and VPs with nationally renowned speakers.
  • 27:58
    Connecting with Jeff
    Jeff provides his contact information for listeners interested in networking or discussing SIMA and Profit First further.

Speakers

J
Jack Jostes
Host
J
Jeff Heler
Board of Directors at Simma, Certified Profit First Professional with the Green Executive

Key Takeaways

Distinguish between cash flow (for running your business) and profit (your personal take-home portion). Don't lump them together; separate them into different accounts.

Implement a 'Profit First' system by setting up dedicated bank accounts for income, operating expenses, taxes, and profit, then allocate percentages of your income to each.

Calculate 'real revenue' by subtracting materials and subcontractor costs from your total revenue. This is the true figure you should base your business operations and decisions on.

Prioritize profit by adopting the formula: Revenue - Profit = Expenses. This mindset shift ensures profit is considered first, not last.

For snow removal companies, create specific accounts for equipment or to cover potential increases in seasonal costs (like salt prices) to manage upfront expenses effectively.

Allocate a separate 'owner's pay' from your profit distributions. Your compensation as an employee should be distinct from the profit you take from the business.

Engage with industry peer groups, like those offered by SIMA, to share best practices and gain insights from other contractors, even if you're not a formal member.

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