Your Best Project Photos Are Costing You Sales
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Key Takeaways
Design for verticality and multi-functional spaces in small yards to maximize utility and appeal.
Diversify your marketing portfolio with photos of various project scales, including smaller, more attainable designs, to attract a wider range of clients.
Charge for your design services and even consultations; it communicates your value and filters out non-serious inquiries.
Embrace advanced design tools and services, like 3D renders and animations, as they significantly increase closing rates and meet evolving client expectations.
Do not let your personal preferences or perceived budget limitations dictate what you offer clients; present premium options like porcelain pavers if they align with the client's aesthetic.
Utilize manufacturer support programs, like Belgard's authorized contractor tiers, for design, leads, and training to grow your business.
Consider offering mixed material designs, such as combining concrete and porcelain, to create unique and visually appealing projects.
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