How to Grow Your Landscape Business Without Sacrificing Your Marriage

📅 February 20, 2026 ⏱️ 21:08 🎤 Jack Jostes, Erica Matthysse, Justin Matthysse

Chapters

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0:00

Elevate Conference Insights

Justin and Erica discuss their motivations for attending the NALP Elevate conference, focusing on new AI technology and networking opportunities.
1:43

Matthysse Landscapes History

Justin shares the history of Matthysse Landscapes, which he took over from his father in 2012, highlighting their specialization in high-end residential design, installation, and maintenance.
5:00

Client Qualification & Budget

Erica explains how Ramblin Jackson helped them refine their lead qualification process and the importance of discussing budgets early to avoid surprises.
10:43

Roles in the Business

Justin outlines his shift from operator to owner, while Erica details her focus on recruiting, accounting, and marketing for the company.
16:37

Work-Life Balance & Marriage

Erica and Justin share strategies for separating work from their marriage and family life, including not bringing all work problems home and setting boundaries.
21:33

Keynote Speaker Takeaways

The couple reflects on insights from keynote speaker Kevin Brown, particularly the idea of being a sum total byproduct of people met and the philosophy of 'never go wrong doing the right thing'.
25:29

Ramblin Jackson's Origin

Jack, the host, shares his journey into the landscape marketing industry, starting from freelance work and eventually specializing due to client referrals and industry affinity.

Speakers

Jack Jostes

Host

Erica Matthysse

Matthysse Landscapes

Justin Matthysse

Matthysse Landscapes

Key Takeaways

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Attend industry conferences like NALP Elevate to stay updated on technology, network, and find potential coaches for business growth.

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Clearly define your ideal client and develop a robust qualification process to ensure you're working with clients who align with your vision and budget expectations.

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Implement a 'no surprises' policy by discussing budget and project scope early with clients, potentially utilizing a pricing page on your website to set expectations.

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Transition from an operator to an owner by delegating operational tasks and focusing on strategic growth and learning all aspects of the business.

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Foster a culture of gratitude within your company, acknowledging everyone who contributes to your success, from employees to mentors and clients.

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Establish clear boundaries between work and personal life, especially if working with a spouse, by finding separate outlets for work-related stress and committing to family time.

✦

Continuously seek opportunities for external coaching or mentorship to gain fresh perspectives and scale your business without overburdening your personal relationships.

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