The Community Women in Snow and Landscape Have Been Missing

Seek out and actively participate in communities for industry spouses and women in trades to combat isolation and gain support.

Utilize networking opportunities at industry events to build a strong support system; exchange contact information and maintain communication beyond the event.

Develop and practice communication skills such as asking for raises, speaking assertively in meetings, and setting clear boundaries in both personal and professional life.

Recognize that a diverse workforce, including women, can bring different and valuable perspectives to an organization, enhancing problem-solving and team dynamics.

Invest in targeted marketing strategies to attract specific types of customers (e.g., HOAs, municipalities) rather than relying solely on general commercial approaches, enabling faster and more intentional business growth.

Foster an inclusive company culture that values individual contributions and work-life balance (e.g., flexible schedules for parents) to attract and retain a diverse talent pool.

Understand that doing a good job and earning referrals can coexist with proactive marketing efforts; marketing allows for more controlled and accelerated business development.