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Level10 Contractor Daily
AI Won’t Fix Your Marketing (It’ll Expose It )
Rich Harshaw argues most contractors are about to misuse AI the same way they've misused marketing for 20 years — grabbing tools before strategy. Using Tesla's first-principles self-driving approach, he lays out why identity must come before any AI tool.
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52 items in this section
40:36
AI Won’t Fix Your Marketing (It’ll Expose It )
Coming Soon
26:17
Identity, Part 3 of 3: Say It Often (The Wall Drug Strategy)
43:11
AI For Contractors: Your 90-Day Game Plan (Live at FAST Remodeler, May 2026)
31:46
Identity, Part 2 of 3: How to Build Your Identity From Scratch
30:04
Identity, Part 1 of 3: What Identity Is (And Why Yours Is Probably Broken)
28:41
Stop HOPING for Referrals — Start ENGINEERING Them (5 Proven Tactics for Contractors)
25:56
Focus On Your Customers (Not Your Competitors)
CX
25:51
2388 5 Ways To Get Net Profits to 15% FINAL
25:02
5 Years to $150M Growth Plan: Be Everywhere All The Time
1:01:36
Why Your Marketing Feels Like Frankenstein (And How To Fix It Fast)
27:30
The Website Formula That Generated 500 Leads/Month | The Level 10 Blueprint
20:31
Your Prospects Are a Jury | Here’s What A Murder Trial Taught Me About Marketing
52:58
The Truth About AI in Home Improvement: What Actually Works vs. What’s Just Hype
22:10
I Bought $3.8M Worth of TV & Radio Ads | Here’s What I Actually Paid
34:24
This AI Actually BOOKS Appointments (Not Just Answers Calls)
CX
30:40
The Brutal Website Audit Every Contractor Needs to See | Website Audit Reveals BRUTAL Truth
41:25
How This Sales Tool Reduces Cancellations by 60% | Sales Follow-Up Made Easy
45:10
The Secret Digital Hub Every Contractor NEEDS to Know About (Industry Game-Changer!)
21:57
97% of Your Website Visitors Leave Without Acting (Here’s How to Fix It) | Why Visitors Don’t Act
21:01
Remodeling Contractor Marketing | 5 Info Offer Ideas That Get Clients | Sunroom 5X Case Study
43:55
30x Smarter AI Just Changed Call Centers Forever (Balto CEO Reveals All)
CX
20:42
Top 5 Blog Post Secrets That Will EXPLODE Your SEO Rankings | Why Contractors Fail at SEO
35:01
The $10M Marketing Secret That Killed Price Wars Forever (Identity-Based Strategy Revealed!)
30:41
The After-Hours Showerhead Story | How A Simple Showerhead Sold Millions In Home Improvement Sales
40:55
The 25-Point Efficiency Audit (That Found $300K in Hidden Revenue)
35:37
The Lead Aggregation Controversy (Why Contractors Either Love It or Hate It)
37:16
Contractor DOUBLES Leads Using This AI Pricing Tool (Case Study Revealed)
41:16
Wrong Marketing Strategy (Sinks 70% of Companies)
20:05
How 3 Canadian Rockers Built a 40-Year Money Machine (And You Can Too)
46:56
Episode – 2119 Joining Forces With Your Hidden Competitor (Caleb Nelson, Destination Motivation)
CX
42:27
Episode – 2084 Increase Lead Set Rate By 30% (yes, 30%!) Using this AI Tool (Lace AI)
55:53
Episode – 2077 The Best Conversation You’ll Hear About Canvassing This Year(Christ Hofstra)
46:47
Episode – 2063 – Easiest, Fastest, Bestest Hiring Ever. You Won’t Believe This (Brandon Vaughn)
42:53
Episode-2056 -Financing That Actually Makes You A Lot More Than It Costs (Chris Scoville, Improvifi)
36:56
Episode – 2049 – Breaking Through Production Chaos & Delivering World Class Service(Gary Cohen, CCN)
44:38
Episode-2042- It’s Time To Finally Fix Your Rehash Problem Alan Michael, (Ultimate Rainmake)
41:51
Episode 2035 – Outsource Your Referral Generation (Pete Dabbelt)
CX
32:57
Episode – 2028 – Unfair Advantage: Roof Quotes in 30 Seconds (Travis Havego, Roofle)
CX
36:08
Episode -2021 – Navigating Your Tech Stack For Ultimate Efficiency (Chad Hunt, One Click Contractor)
46:35
Episode – 2014 – Sales as a Duplicatable Science (John Hicks from Dave Yoho Associates)
26:31
Episode 1979 – Take 20 Minutes and Learn About Vacation Voucher Incentives (Destination Motivation)
41:56
Episode – 1972 – Mastering Email Marketing + AI Trends & Predictions (Sarah Ghirardo/Service Titan)
27:21
Episode 1970 – Push This “Anything You Need” Button for Your Business (Link United)
39:02
Episode 1965 – Lowering Lead Costs in the New Post TCPA Era (Get The Referral)
46:19
Episode 1962 – 2025 Lead Gen
46:03
Episode 1958 – A Healthy Marketing Mix for 2025 (Briana Heatherington)
44:03
Episode 1951 – Sales Coaching Hasn’t Caught Up To AI
CX
48:23
Episode 1909 – Lessons Learned & More Lessons Learned (Charlie Gindele)
31:15
Episode 1944 – Using Your CRM to Squeeze More Sales out of Customers (Builder Prime)
43:43
Episode 1902 – Getting Serious About Scaling Your Business (Madeleine McRae)
34:19
Episode 1895 – The Difference Between Sales Training and Sales Coaching (Chuck Thokey)
59:41