Episode – 2077 The Best Conversation You’ll Hear About Canvassing This Year(Christ Hofstra)

Adopt a 'go-get' (Tony Hodie) mindset: most contractors sit in camp hoping game walks through, but door-knocking is proactive hunting and delivers one of the lowest customer-acquisition costs of any lead source.

Door-to-door is mostly retail, not storm — there's more knocking in retail sales than storm-chasing, so 'we don't do storm' is not a reason to skip canvassing.

Start with baby steps: the 'appetizer' is just handing out flyers / 'six-packs' (three houses left, three right) when leaving an appointment instead of driving straight to the truck — 10 reps doing two six-packs a day is thousands of flyers a month.

Lead Scout is a modern 'micro-cassette recorder' for scouting: pin houses that visibly need your service, set a disposition, add a characteristic tag, snap a Scout Pic, and book the appointment in-app before it hands off to the CRM.

Knock the door, don't just mail: after 1M+ tracked mailers with match-back, personalized 'picture of your roof' postcards didn't beat a mass zip-code mail; the needle only moves when a knuckle hits the door — mail and canvassing amplify each other.

Track activity because everything is timestamped and location-pinged — it's not micromanagement, it's how you coach: 'we can't grow what we don't measure,' and a rep should hit ~100 doors a day or get replaced.

The door math: 100 doors → ~70 no-answer → 20 rejections → 7 revisits → 3 appointments → ~1 sale; a $15-20/hr knocker hitting 100 doors/day yields a customer for about $120, and Lead Scout pricing is $39 single / $125 for 3 / $350 flat up to 20 users.