Episode 1965 – Lowering Lead Costs in the New Post TCPA Era (Get The Referral)

New TCPA rules require consent and cap how many times an aggregator can resell a lead (three vs the real 8-10), so aggregator lead prices must rise; contractors are responding by going 'old school' with canvassing and referrals.

Referrals are only about 3-5% of revenue at most big companies and it's all organic; GTR typically doubles that quickly (e.g. 5% to 10%), and referred customers are 4x more likely to buy, close at 50-70%, and are less price-sensitive.

GTR builds a custom-branded app that lives on the customer's phone as a project-tracking portal (CRM-integrated across 100+ CRMs, plus a Company Cam integration for tagged photos) so many contractors adopt it just for the portal.

91% of happy customers say they'd give a referral but only 11% of salespeople ever ask; each rep gets a QR code that locks a homeowner to them so referrals months later are still credited, killing inter-office disputes.

Reps can build their own advocate networks (past customers, real estate agents, influencers); companies pay 10% or a flat ~$500 self-gen bonus, meaning a rep can effectively earn ~20% on a deal without the headache of owning a company.

A cost-per-sit runs $400-600; GTR's new pay-for-performance model (per referral or per sold job, for 100+ rep enterprises) can pull all-in marketing cost from ~20% down to 5-7% with no per-seat risk.

Pricing tiers: referral-only from $400/mo for 5 reps (+$20/seat), ~$700 with project tracking, $900 for 15 reps, $2,100 premium for 50 reps; 'GTR Light' (automated, rep-optional) launches mid-year for painters, landscapers and mom-and-pops.