Episode-2042- It’s Time To Finally Fix Your Rehash Problem Alan Michael, (Ultimate Rainmake)

Call back 3-5 days after the no-sale, never the next day — waiting lets the price 'mature' so it doesn't feel like a bait-and-switch, and few homeowners have actually bought elsewhere in that window.

Give away almost nothing: a slight sweetener of 3-5% (e.g. $500-$1,000 off a $20K deal) out of the salesperson's commission, not the 15-20% many companies wrongly discount.

Real rehash math: 100 calls → ~25 connects → ~20% booked (5 appts) → 40-60% close = ~2.5 extra sales per 100 leads; at a $17K average that's ~$500K/year for a couple hours of dialing a day.

The phone caller never talks money — they run a fact-find (problems, what they liked, timing), roll into an 'affordability' offer, and work seven pages of rebuttals to book the appointment.

Rehash also saves cancellations: one client cut its cancel rate from 18% to 6% and learned WHY deals cancelled so it could retrain salespeople and lift close rates.

Mine two more lists: past customers (who only know you for one product) and 'leads never worked/never booked' via 12 months of email/text campaigns — a simple 15-second survey with a $500 gift card can raise 300-400 hands per $10M list.

Reframe the objection: the marketing spend on the 70% who didn't buy is already sunk — treat them as brand-new leads and rehash deals carry higher margin because overhead is already covered.