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The Landscaper's Guide

Jack Jostes on modern sales and marketing for snow and landscape companies.

From Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew Dinkelacker

Drew Dinkelacker, President of Marketing Accelerator, shares his journey from a barber's son to a fractional CMO, emphasizing faith, making big bets, and the transformative power of AI. He discusses key takeaways from Cincinnati AI Week, focusing on AI as a process and change management tool, the importance of good processes before implementing AI, and the continued improvement of AI technology.

46 items in this section

Recently Added From Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew Dinkelacker 34:32

From Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew Dinkelacker

CONTENT ·34:32 ·EPISODE
Coming Soon
From Operator to Owner: The 5 Identity Shifts Every Landscape Business Owner Must Make 47:09

From Operator to Owner: The 5 Identity Shifts Every Landscape Business Owner Must Make

CONTENT ·47:09 ·EPISODE
How to Build the Next Generation of Leaders in a Family Business 24:26

How to Build the Next Generation of Leaders in a Family Business

CONTENT ·24:26 ·EPISODE
The Weirdest Cold Call That Won a Six-Figure Snow Contract 20:45

The Weirdest Cold Call That Won a Six-Figure Snow Contract

CONTENT ·20:45 ·EPISODE
How Rich Green Lawns Tripled Their Client Count Without Losing the Family Touch 40:56

How Rich Green Lawns Tripled Their Client Count Without Losing the Family Touch

CONTENT ·40:56 ·EPISODE
CX
How to Scale Your Landscape Business With Better Leadership, Delegation & Coaching 25:20

How to Scale Your Landscape Business With Better Leadership, Delegation & Coaching

CONTENT ·25:20 ·EPISODE
How My First Garden Center Job Shaped My Career in the Green Industry with Chris Pesche 40:04

How My First Garden Center Job Shaped My Career in the Green Industry with Chris Pesche

CONTENT ·40:04 ·EPISODE
CX
The Hidden Profit Center: Renting vs. Buying Snow Equipment with Trevor Biebrach 42:10

The Hidden Profit Center: Renting vs. Buying Snow Equipment with Trevor Biebrach

CONTENT ·42:10 ·EPISODE
Google Just Changed How Homeowners Find Landscape Companies — Is Your Business Ready? 20:37

Google Just Changed How Homeowners Find Landscape Companies — Is Your Business Ready?

CONTENT ·20:37 ·EPISODE
The 100-Day Harvest: Reframing the Busy Season with Jim McFarlane 43:03

The 100-Day Harvest: Reframing the Busy Season with Jim McFarlane

CONTENT ·43:03 ·EPISODE
AI Conference Takeaways For Landscape Companies: How To Use AI Without Losing The Human Touch 32:25

AI Conference Takeaways For Landscape Companies: How To Use AI Without Losing The Human Touch

CONTENT ·32:25 ·EPISODE
CX
Skye Waterson: Why Landscapers with ADHD Are Wired to Start (But Struggle to Scale) 36:06

Skye Waterson: Why Landscapers with ADHD Are Wired to Start (But Struggle to Scale)

CONTENT ·36:06 ·EPISODE
How Shrinking Their Service Area Helped Wickenburg Landscape Triple Their Business 29:11

How Shrinking Their Service Area Helped Wickenburg Landscape Triple Their Business

CONTENT ·29:11 ·EPISODE
CX
How Justin White Scaled to $20M+ and Is Leading AI, Robotics, and Reviews in Landscaping 58:59

How Justin White Scaled to $20M+ and Is Leading AI, Robotics, and Reviews in Landscaping

CONTENT ·58:59 ·EPISODE
From Craftsman to Closer: The Core 10 Sales Playbook with Joshua Gillow 47:01

From Craftsman to Closer: The Core 10 Sales Playbook with Joshua Gillow

CONTENT ·47:01 ·EPISODE
The Fortune Is In The Follow-Up: Email Marketing That Actually Closes Deals 17:30

The Fortune Is In The Follow-Up: Email Marketing That Actually Closes Deals

CONTENT ·17:30 ·EPISODE
How Systems, Assistants, and AI Help You Scale Your Landscaping Business 57:29

How Systems, Assistants, and AI Help You Scale Your Landscaping Business

CONTENT ·57:29 ·EPISODE
CX
Gold Mining Your Database: How to Turn Old Leads Into New Revenue 24:45

Gold Mining Your Database: How to Turn Old Leads Into New Revenue

CONTENT ·24:45 ·EPISODE
How Smart Irrigation & AI Are Transforming Water Management with Rain Bird’s Sean Azad 32:45

How Smart Irrigation & AI Are Transforming Water Management with Rain Bird’s Sean Azad

CONTENT ·32:45 ·EPISODE
CX
How George Egan Built a $10M Landscape Company with Systems, Social Media & Daily Team Meetings 39:06

How George Egan Built a $10M Landscape Company with Systems, Social Media & Daily Team Meetings

CONTENT ·39:06 ·EPISODE
How to Grow Your Landscape Business Without Sacrificing Your Marriage 21:08

How to Grow Your Landscape Business Without Sacrificing Your Marriage

CONTENT ·21:08 ·EPISODE
CX
Three Landscape Leaders On Sales, Pricing, And Protecting Their Teams 43:20

Three Landscape Leaders On Sales, Pricing, And Protecting Their Teams

CONTENT ·43:20 ·EPISODE
How Top Landscape Sales Pros Handle Rejection And Still Close Premium Work 22:36

How Top Landscape Sales Pros Handle Rejection And Still Close Premium Work

CONTENT ·22:36 ·EPISODE
Year-End Sales, Pricing, and Profitability Tips from Aspire Software 17:03

Year-End Sales, Pricing, and Profitability Tips from Aspire Software

CONTENT ·17:03 ·EPISODE
300 Episodes Later: The Biggest Social Media & Marketing Lessons To Grow Your Landscape Company 23:46

300 Episodes Later: The Biggest Social Media & Marketing Lessons To Grow Your Landscape Company

CONTENT ·23:46 ·EPISODE
How a Second-Gen Landscaper Rebuilt His Sales Process & Leveraged AI To Transform His Business 35:41

How a Second-Gen Landscaper Rebuilt His Sales Process & Leveraged AI To Transform His Business

CONTENT ·35:41 ·EPISODE
Marketing Through the Downturn: How Alterra Keeps Growing in a Competitive Texas Market 26:01

Marketing Through the Downturn: How Alterra Keeps Growing in a Competitive Texas Market

CONTENT ·26:01 ·EPISODE
From Office Manager to $50 Million in Sales: The Rise of Snow Systems’ Stacey Hinson 18:37

From Office Manager to $50 Million in Sales: The Rise of Snow Systems’ Stacey Hinson

CONTENT ·18:37 ·EPISODE
CX
From Teacher to Turf Pro: How Ryan Robinson Scaled Turf Concepts Landscaping 36:11

From Teacher to Turf Pro: How Ryan Robinson Scaled Turf Concepts Landscaping

CONTENT ·36:11 ·EPISODE
Ask the Experts: Winning Commercial Snow & Landscape Sales Strategies 57:23

Ask the Experts: Winning Commercial Snow & Landscape Sales Strategies

CONTENT ·57:23 ·EPISODE
Residential Snow, SEO, and Scaling Summit Lawns with Ted Glaser 42:49

Residential Snow, SEO, and Scaling Summit Lawns with Ted Glaser

CONTENT ·42:49 ·EPISODE
From Scotland to $20M: Robert Clinkenbeard on Scaling, EOS, and Wilson360 42:56

From Scotland to $20M: Robert Clinkenbeard on Scaling, EOS, and Wilson360

CONTENT ·42:56 ·EPISODE
EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller 24:54

EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller

CONTENT ·24:54 ·EPISODE
ADHD, Efficiency, and Growing Landscape Teams with LeanScaper’s Kristen Kiely 20:12

ADHD, Efficiency, and Growing Landscape Teams with LeanScaper’s Kristen Kiely

CONTENT ·20:12 ·EPISODE
Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds) 28:47

Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds)

CONTENT ·28:47 ·EPISODE
How a 24-Year-Old Took His Landscaping Business from 1 Truck to $1M in Revenue 31:35

How a 24-Year-Old Took His Landscaping Business from 1 Truck to $1M in Revenue

CONTENT ·31:35 ·EPISODE
You’re Making Sales… So Where’s the Profit? 17:53

You’re Making Sales… So Where’s the Profit?

CONTENT ·17:53 ·EPISODE
We Stopped Free Estimates. Sales Exploded. 23:50

We Stopped Free Estimates. Sales Exploded.

CONTENT ·23:50 ·EPISODE
The Hidden Cost of Growing Too Fast: Why This Landscaper Prioritizes Service Over Scaling 35:33

The Hidden Cost of Growing Too Fast: Why This Landscaper Prioritizes Service Over Scaling

CONTENT ·35:33 ·EPISODE
CX
Sales on Skis: 3 Sales Strategies That Help Landscapers Close Faster (Without the Stress) 20:31

Sales on Skis: 3 Sales Strategies That Help Landscapers Close Faster (Without the Stress)

CONTENT ·20:31 ·EPISODE
From Marine Corps to 20-Person Landscape Company: How Landscapin’ Nathan Scaled Crystal Coast 25:50

From Marine Corps to 20-Person Landscape Company: How Landscapin’ Nathan Scaled Crystal Coast

CONTENT ·25:50 ·EPISODE
The $2M Growth Wall: What’s Really Holding Your Landscaping Business Back 46:51

The $2M Growth Wall: What’s Really Holding Your Landscaping Business Back

CONTENT ·46:51 ·EPISODE
75 Years in Business. 3 Google Reviews. 16:57

75 Years in Business. 3 Google Reviews.

CONTENT ·16:57 ·EPISODE
Your Best Project Photos Are Costing You Sales 19:21

Your Best Project Photos Are Costing You Sales

CONTENT ·19:21 ·EPISODE
CX
The #1 Missed Opportunity in Landscaping (And How to Fix It) 28:39

The #1 Missed Opportunity in Landscaping (And How to Fix It)

CONTENT ·28:39 ·EPISODE
CX
The Financial Plan Every Landscaping Business Needs for 2025 43:57

The Financial Plan Every Landscaping Business Needs for 2025

CONTENT ·43:57 ·EPISODE

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