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The Landscaper's Guide
Jack Jostes on modern sales and marketing for snow and landscape companies.
The Weirdest Cold Call That Won a Six-Figure Snow Contract
This episode shares five key takeaways from a workshop on winning commercial snow and maintenance contracts. It emphasizes the importance of specific marketing to different commercial client types, leveraging sales data for "gold mining" to identify hot leads, and using creative offline marketing like "lumpy mail." The discussion also covers strategies for tracking leads from AI search and the enduring value of boots-on-the-ground sales tactics.
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21 items in this section
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