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The Landscaper's Guide

Jack Jostes on modern sales and marketing for snow and landscape companies.

From Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew Dinkelacker

Drew Dinkelacker, President of Marketing Accelerator, shares his journey from a barber's son to a fractional CMO, emphasizing faith, making big bets, and the transformative power of AI. He discusses key takeaways from Cincinnati AI Week, focusing on AI as a process and change management tool, the importance of good processes before implementing AI, and the continued improvement of AI technology.

21 items in this section

Recently Added From Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew Dinkelacker 34:32

From Barber Shop to Fractional CMO: Faith, AI, and Betting Big with Drew Dinkelacker

CONTENT ·34:32 ·EPISODE
Coming Soon
How to Build the Next Generation of Leaders in a Family Business 24:26

How to Build the Next Generation of Leaders in a Family Business

CONTENT ·24:26 ·EPISODE
The Weirdest Cold Call That Won a Six-Figure Snow Contract 20:45

The Weirdest Cold Call That Won a Six-Figure Snow Contract

CONTENT ·20:45 ·EPISODE
Google Just Changed How Homeowners Find Landscape Companies — Is Your Business Ready? 20:37

Google Just Changed How Homeowners Find Landscape Companies — Is Your Business Ready?

CONTENT ·20:37 ·EPISODE
The 100-Day Harvest: Reframing the Busy Season with Jim McFarlane 43:03

The 100-Day Harvest: Reframing the Busy Season with Jim McFarlane

CONTENT ·43:03 ·EPISODE
How Justin White Scaled to $20M+ and Is Leading AI, Robotics, and Reviews in Landscaping 58:59

How Justin White Scaled to $20M+ and Is Leading AI, Robotics, and Reviews in Landscaping

CONTENT ·58:59 ·EPISODE
The Fortune Is In The Follow-Up: Email Marketing That Actually Closes Deals 17:30

The Fortune Is In The Follow-Up: Email Marketing That Actually Closes Deals

CONTENT ·17:30 ·EPISODE
Is AI Killing Google? What Landscape Business Owners Actually Need to Know 18:53

Is AI Killing Google? What Landscape Business Owners Actually Need to Know

CONTENT ·18:53 ·EPISODE
Gold Mining Your Database: How to Turn Old Leads Into New Revenue 24:45

Gold Mining Your Database: How to Turn Old Leads Into New Revenue

CONTENT ·24:45 ·EPISODE
How Smart Irrigation & AI Are Transforming Water Management with Rain Bird’s Sean Azad 32:45

How Smart Irrigation & AI Are Transforming Water Management with Rain Bird’s Sean Azad

CONTENT ·32:45 ·EPISODE
CX
How George Egan Built a $10M Landscape Company with Systems, Social Media & Daily Team Meetings 39:06

How George Egan Built a $10M Landscape Company with Systems, Social Media & Daily Team Meetings

CONTENT ·39:06 ·EPISODE
300 Episodes Later: The Biggest Social Media & Marketing Lessons To Grow Your Landscape Company 23:46

300 Episodes Later: The Biggest Social Media & Marketing Lessons To Grow Your Landscape Company

CONTENT ·23:46 ·EPISODE
Marketing Through the Downturn: How Alterra Keeps Growing in a Competitive Texas Market 26:01

Marketing Through the Downturn: How Alterra Keeps Growing in a Competitive Texas Market

CONTENT ·26:01 ·EPISODE
From Teacher to Turf Pro: How Ryan Robinson Scaled Turf Concepts Landscaping 36:11

From Teacher to Turf Pro: How Ryan Robinson Scaled Turf Concepts Landscaping

CONTENT ·36:11 ·EPISODE
EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller 24:54

EOS, Google Reviews, and Time Freedom: Scaling a Family Landscape Company with Jeremy Miller

CONTENT ·24:54 ·EPISODE
Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds) 28:47

Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds)

CONTENT ·28:47 ·EPISODE
The Community Women in Snow and Landscape Have Been Missing 19:56

The Community Women in Snow and Landscape Have Been Missing

CONTENT ·19:56 ·EPISODE
Is AI Killing Google Search? 23:05

Is AI Killing Google Search?

CONTENT ·23:05 ·EPISODE
Protecting Your Kids Online: Lessons from a High School Author Fighting Cyberbullying 31:01

Protecting Your Kids Online: Lessons from a High School Author Fighting Cyberbullying

CONTENT ·31:01 ·EPISODE
75 Years in Business. 3 Google Reviews. 16:57

75 Years in Business. 3 Google Reviews.

CONTENT ·16:57 ·EPISODE
Your Best Project Photos Are Costing You Sales 19:21

Your Best Project Photos Are Costing You Sales

CONTENT ·19:21 ·EPISODE
CX

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