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Roofing Success

Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane

This episode features Stephen Lane of Rough Neck Roofing, who shares his journey from the oil field industry to building a successful retail roofing business in Oklahoma. He emphasizes the importance of relentless marketing, community engagement, and an exceptional customer experience to thrive in a competitive market.

Showing 1–60 of 80 items in this section

Recently Added Storms Don’t Build Great Roofing Companies. Systems Do… with Trey Hostetler 1:08:29

Storms Don’t Build Great Roofing Companies. Systems Do… with Trey Hostetler

CONTENT ·1:08:29 ·EPISODE
Coming Soon
Recently Added The Roofing Companies That Thrive Do This Differently with Jacob Vanhorn 1:03:48

The Roofing Companies That Thrive Do This Differently with Jacob Vanhorn

CONTENT ·1:03:48 ·EPISODE
Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane 1:10:17

Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane

CONTENT ·1:10:17 ·EPISODE
CX
She Bought a Roofing Company Without Any Roofing Experience with Emily May 1:00:19

She Bought a Roofing Company Without Any Roofing Experience with Emily May

CONTENT ·1:00:19 ·EPISODE
Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers 54:36

Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers

CONTENT ·54:36 ·EPISODE
CX
When Hustle Stops Working in Your Roofing Business (And What to Do Next) 56:07

When Hustle Stops Working in Your Roofing Business (And What to Do Next)

CONTENT ·56:07 ·EPISODE
From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin 57:08

From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin

CONTENT ·57:08 ·EPISODE
CX
The 5 Numbers Every Roofing Contractor Must Track with Jon Broce 58:54

The 5 Numbers Every Roofing Contractor Must Track with Jon Broce

CONTENT ·58:54 ·EPISODE
Why Networking Beats Marketing for Roofing Companies with Nicholas Riley 58:11

Why Networking Beats Marketing for Roofing Companies with Nicholas Riley

CONTENT ·58:11 ·EPISODE
Build A Roofing Business That You Love with Kody Landals 1:09:03

Build A Roofing Business That You Love with Kody Landals

CONTENT ·1:09:03 ·EPISODE
How to Scale a Roofing Company Without Losing Control 1:00:12

How to Scale a Roofing Company Without Losing Control

CONTENT ·1:00:12 ·EPISODE
The Hiring Mistake That Destroys Roofing Companies with Jon Abernathy 59:33

The Hiring Mistake That Destroys Roofing Companies with Jon Abernathy

CONTENT ·59:33 ·EPISODE
The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran 1:01:52

The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran

CONTENT ·1:01:52 ·EPISODE
CX
Inside a Marketing Expert’s Mind: The Strategy Behind Launching Owl Roofing with Tim Brown 1:11:44

Inside a Marketing Expert’s Mind: The Strategy Behind Launching Owl Roofing with Tim Brown

CONTENT ·1:11:44 ·EPISODE
From $1,500 to a Multi-Million Dollar Business: The Blueprint for Market Domination with Mark Easton 1:04:38

From $1,500 to a Multi-Million Dollar Business: The Blueprint for Market Domination with Mark Easton

CONTENT ·1:04:38 ·EPISODE
The Real Stages of Growing a Roofing Business with Zachiary Kuper 52:06

The Real Stages of Growing a Roofing Business with Zachiary Kuper

CONTENT ·52:06 ·EPISODE
How to Scale a Roofing Company Without Losing Control with Josh Swisher 1:08:32

How to Scale a Roofing Company Without Losing Control with Josh Swisher

CONTENT ·1:08:32 ·EPISODE
Roofing Is Changing FAST… Most Owners Won’t Survive This Shift with Greta Bajrami Campoverde 1:09:28

Roofing Is Changing FAST… Most Owners Won’t Survive This Shift with Greta Bajrami Campoverde

CONTENT ·1:09:28 ·EPISODE
CX
The Problem With Copying $10M Roofing Companies 1:02:40

The Problem With Copying $10M Roofing Companies

CONTENT ·1:02:40 ·EPISODE
The Biggest Trends Roofing Companies Need to Know in 2026 1:05:23

The Biggest Trends Roofing Companies Need to Know in 2026

CONTENT ·1:05:23 ·EPISODE
Adapting to the New Insurance Reality in Roofing 45:10

Adapting to the New Insurance Reality in Roofing

CONTENT ·45:10 ·EPISODE
CX
Why Homeowners Forget Your Roofing Company (And How to Fix It) with Nick Branon 1:03:08

Why Homeowners Forget Your Roofing Company (And How to Fix It) with Nick Branon

CONTENT ·1:03:08 ·EPISODE
CX
Most Roofing Owners Are Chasing the Wrong Kind of Success with Jeff Valder 54:35

Most Roofing Owners Are Chasing the Wrong Kind of Success with Jeff Valder

CONTENT ·54:35 ·EPISODE
Your First 5 Minutes Are Costing You Millions 46:52

Your First 5 Minutes Are Costing You Millions

CONTENT ·46:52 ·EPISODE
Most Roofing Companies Are Built on Lies, and I Refused to Be One of Them 1:03:00

Most Roofing Companies Are Built on Lies, and I Refused to Be One of Them

CONTENT ·1:03:00 ·EPISODE
CX
Why Roofing Is the Best Second-Chance Industry in America 58:35

Why Roofing Is the Best Second-Chance Industry in America

CONTENT ·58:35 ·EPISODE
Roofers Are Losing Claims Because They Don’t Know This 1:04:24

Roofers Are Losing Claims Because They Don’t Know This

CONTENT ·1:04:24 ·EPISODE
CX
Most Roofers Say ‘Know Your Numbers’—But This Is What That Actually Means 1:04:31

Most Roofers Say ‘Know Your Numbers’—But This Is What That Actually Means

CONTENT ·1:04:31 ·EPISODE
If You Missed These 2025 Roofing Lessons, 2026 Will Hurt (Year-End Review) 44:07

If You Missed These 2025 Roofing Lessons, 2026 Will Hurt (Year-End Review)

CONTENT ·44:07 ·EPISODE
Most Roofing Owners Are Solving the Wrong Problems with Seth Larson 1:02:31

Most Roofing Owners Are Solving the Wrong Problems with Seth Larson

CONTENT ·1:02:31 ·EPISODE
80% Certainty, 100% Speed: How This Roofer Scaled FAST with Scott Baird 1:00:08

80% Certainty, 100% Speed: How This Roofer Scaled FAST with Scott Baird

CONTENT ·1:00:08 ·EPISODE
CX
Why Most Roofing Companies NEVER Break $5M 55:00

Why Most Roofing Companies NEVER Break $5M

CONTENT ·55:00 ·EPISODE
STOP Letting Sales Reps Destroy Your Profit Margins 1:05:33

STOP Letting Sales Reps Destroy Your Profit Margins

CONTENT ·1:05:33 ·EPISODE
The Hidden Cost of Being a Roofing Owner with Erick Hernandez 1:06:26

The Hidden Cost of Being a Roofing Owner with Erick Hernandez

CONTENT ·1:06:26 ·EPISODE
What Roofing Looks Like in 2030 (You’re Not Ready for This) with Adam Sand 1:13:26

What Roofing Looks Like in 2030 (You’re Not Ready for This) with Adam Sand

CONTENT ·1:13:26 ·EPISODE
You Can’t Build a Scalable Roofing Company Alone with Andy Keys 1:07:18

You Can’t Build a Scalable Roofing Company Alone with Andy Keys

CONTENT ·1:07:18 ·EPISODE
Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and Weak Culture 1:04:48

Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and Weak Culture

CONTENT ·1:04:48 ·EPISODE
CX
900 Reviews in 3 Years?! The Secret Every Roofer Misses with Jon Starry 1:06:14

900 Reviews in 3 Years?! The Secret Every Roofer Misses with Jon Starry

CONTENT ·1:06:14 ·EPISODE
CX
Bankruptcy, Divorce, and a $13/hr Job… to Roofing Success with Jimmy Fazekas 57:23

Bankruptcy, Divorce, and a $13/hr Job… to Roofing Success with Jimmy Fazekas

CONTENT ·57:23 ·EPISODE
CX
STOP Hiring Wrong: How to Build a Roofing Team That Lasts 1:02:50

STOP Hiring Wrong: How to Build a Roofing Team That Lasts

CONTENT ·1:02:50 ·EPISODE
CX
From Sleeping on a Friend’s Couch to Building a Roofing Empire at 26 57:37

From Sleeping on a Friend’s Couch to Building a Roofing Empire at 26

CONTENT ·57:37 ·EPISODE
CX
Fired Up & Broke in 2020: Then They Launched a Multi-Million Dollar Roofing Biz w/ Taylor Miller 54:06

Fired Up & Broke in 2020: Then They Launched a Multi-Million Dollar Roofing Biz w/ Taylor Miller

CONTENT ·54:06 ·EPISODE
The Sales Secret 97% of Roofers Don’t Know — Saying NO 1:00:58

The Sales Secret 97% of Roofers Don’t Know — Saying NO

CONTENT ·1:00:58 ·EPISODE
Stop Wasting Ad Money — Take Control of Your Roofing Marketing with Adam Bensman 57:08

Stop Wasting Ad Money — Take Control of Your Roofing Marketing with Adam Bensman

CONTENT ·57:08 ·EPISODE
3 Mindset Shifts That Turn $1M Roofers into Market Kings 59:40

3 Mindset Shifts That Turn $1M Roofers into Market Kings

CONTENT ·59:40 ·EPISODE
How Two Roofers Built a Luxury Brand and Changed the Industry 1:02:54

How Two Roofers Built a Luxury Brand and Changed the Industry

CONTENT ·1:02:54 ·EPISODE
CX
The 5 Hidden Bottlenecks Stopping Your Roofing Company from Growing with Jon Broce 1:03:39

The 5 Hidden Bottlenecks Stopping Your Roofing Company from Growing with Jon Broce

CONTENT ·1:03:39 ·EPISODE
This One Change Took a Roofing Company from Unknown to Unstoppable with Zac Payne 56:35

This One Change Took a Roofing Company from Unknown to Unstoppable with Zac Payne

CONTENT ·56:35 ·EPISODE
CX
Forget Ladder-Climbing! This Sales Team Closes Roofs in 8 States From One Office! with Kody Landals 56:00

Forget Ladder-Climbing! This Sales Team Closes Roofs in 8 States From One Office! with Kody Landals

CONTENT ·56:00 ·EPISODE
CX
How This Roofer Built a Roofing Culture So Strong It Runs Without Him with Ronnie Lollar 1:04:06

How This Roofer Built a Roofing Culture So Strong It Runs Without Him with Ronnie Lollar

CONTENT ·1:04:06 ·EPISODE
From Rock Bottom to Roofing Empire: How He Signed 50 Contracts in a Week with Cole Haynes 57:31

From Rock Bottom to Roofing Empire: How He Signed 50 Contracts in a Week with Cole Haynes

CONTENT ·57:31 ·EPISODE
How This Roofer Makes More Profit at $4M Than Most Do at $10M with Aaron Rogers 57:17

How This Roofer Makes More Profit at $4M Than Most Do at $10M with Aaron Rogers

CONTENT ·57:17 ·EPISODE
How This Roofer Scaled by Fixing the One Thing Everyone Ignores with Marty Sheegog 1:03:35

How This Roofer Scaled by Fixing the One Thing Everyone Ignores with Marty Sheegog

CONTENT ·1:03:35 ·EPISODE
CX
How to Grow Your Roofing Business by Buying the Competition with Chris Moore 1:02:47

How to Grow Your Roofing Business by Buying the Competition with Chris Moore

CONTENT ·1:02:47 ·EPISODE
How Black & White Roofing Broke All the Rules…and Won Big 55:23

How Black & White Roofing Broke All the Rules…and Won Big

CONTENT ·55:23 ·EPISODE
CX
How He Escaped the “Hope Stage” and Built a Real Roofing Business with Justin Puetz 1:04:20

How He Escaped the “Hope Stage” and Built a Real Roofing Business with Justin Puetz

CONTENT ·1:04:20 ·EPISODE
Most Roofers Are Doing Referrals ALL WRONG—Here’s the Fix with Steven Ragsdale 55:32

Most Roofers Are Doing Referrals ALL WRONG—Here’s the Fix with Steven Ragsdale

CONTENT ·55:32 ·EPISODE
CX
Your Marketing Strategy is BROKEN—Here’s Why You’re Not Getting Results with Joseph Hughes 57:09

Your Marketing Strategy is BROKEN—Here’s Why You’re Not Getting Results with Joseph Hughes

CONTENT ·57:09 ·EPISODE
How to Hire, Train, and Develop a Roofing Sales Team with Chris Barringer 1:09:38

How to Hire, Train, and Develop a Roofing Sales Team with Chris Barringer

CONTENT ·1:09:38 ·EPISODE
Why Most Roofers Stay STUCK – And How to Break Free 1:02:13

Why Most Roofers Stay STUCK – And How to Break Free

CONTENT ·1:02:13 ·EPISODE
CX

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