You Can’t Build a Scalable Roofing Company Alone with Andy Keys

Document your processes and knowledge, even with video SOPs, to prevent bottlenecks and enable your team to operate effectively without constant direct oversight.

Prioritize your marketing efforts by focusing on qualified appointments and return on ad spend (measured by gross profit, not revenue), as these are the true indicators of marketing success.

Consider hiring a technical specialist or CTO, even if fractional, to navigate the complexities of digital marketing and technology, ensuring accountability for agencies and maximizing your tech investments.

Empower your managers by clearly defining their roles, providing scorecards with key metrics, and encouraging them to find and solve problems, fostering true leadership rather than just assistant roles.

Build a strong internal team, especially for critical functions like bookkeeping and administrative support, rather than outsourcing everything, to maintain control and deep understanding of your business's health.

Understand your financial statements deeply; don't just outsource your bookkeeping and ignore it. Structure your P&L with granular detail to make informed decisions about job costing, overhead, and marketing spend.