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Roofing Success Growth

Roofers Are Losing Claims Because They Don’t Know This

📅 January 13, 2026 ⏱️ 1:04:24 🎤 Jim Mellina, Lisa Simoroli

Chapters

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  • 0:00
    AI in Insurance Claims
    Insurance companies are using AI for claim responses, requiring roofers to fight against computers rather than human adjusters.
  • 0:58
    Know Your Code Book
    Contractors need to thoroughly understand building codes and cascading damage to accurately build claims and hold carriers accountable.
  • 1:55
    Why Claims Are Harder
    AI-generated responses and adjuster teams operating under a single license make claims more challenging, as they are trained to deny claims.
  • 2:49
    Retail vs. Storm Roofing
    Many storm-focused roofers are shifting to retail due to harder insurance claims, but this requires new lead acquisition strategies and profit considerations.
  • 4:29
    Top Documentation Mistakes
    Common errors include lacking sworn proof of loss, poor photo documentation, and inaccurate, low initial estimates that hurt professional credibility and claims.
  • 6:21
    Industry Struggles & Solutions
    Despite ongoing issues, contractors resist adopting better processes due to time constraints, lack of investment in training, and an absence of a growth culture within their companies.
  • 7:42
    Knowledge Transfer to Teams
    To transfer knowledge efficiently, owners should empower team members to learn at conferences, use technology for SOPs, and involve the team in implementing new programs.
  • 8:03
    Scaling Milestones for Growth
    Growth milestones at $3M, $7-10M, and $25M require identifying leaders, establishing scalable training programs, and implementing robust systems and KPIs.
  • 10:17
    Future of Roofing
    Successful roofing companies in 2026 will embrace AI, overcome lead generation challenges, collaborate, and continuously adapt to market changes through ongoing education and networking.

Speakers

J
Jim Mellina
Host
L
Lisa Simoroli
Expert Witness and Consultant

Key Takeaways

Educate your team on building codes and cascading damage to create comprehensive and accurate insurance claims, ensuring you're compensated for all necessary work.

Implement thorough documentation practices, including sworn proofs of loss, detailed photos with clear location context, and accurate initial estimates that reflect all required components, avoiding the 'write it low, supplement later' trap.

Leverage AI and other technologies (like drone inspections and lead generation platforms) to stay competitive, streamline operations, and identify damaged properties more efficiently.

Cultivate a company culture that prioritizes continuous learning, knowledge sharing, and team involvement in implementing new processes and technologies, rather than forcing top-down changes.

Develop strategic partnerships with legal professionals or public adjusters to handle complex insurance denials, ensuring homeowners receive proper coverage and contractors get paid fairly.

Actively engage with local code offices and industry associations to stay updated on regulations, advocate for necessary changes, and ensure compliance for all projects.

Invest in leadership development and clearly defined roles within your company, moving from an owner-centric model to one where managers are empowered to make decisions and drive accountability.

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