Your Marketing Strategy is BROKEN—Here’s Why You’re Not Getting Results with Joseph Hughes

Define your ideal client and project: Understand who you want to serve and what services you want to provide to set clear marketing goals.

Know your customer acquisition cost (CAC): Establish an acceptable range for what you're willing to pay to acquire a new customer, considering the lifetime value and gross profit.

View marketing as an investment, not an expense: Shift your mindset to see marketing spending as a lever for growth, rather than a cost to minimize.

Become the 'General Contractor' of your marketing: Learn enough about various marketing channels to oversee and manage agencies or internal staff effectively, ensuring alignment with your business vision.

Track key metrics consistently: Implement systems to measure cost per lead, sales-qualified leads, appointments, and contract values for each marketing channel.

Align marketing strategies with team capabilities: Ensure your marketing efforts generate leads that your sales team is motivated and equipped to convert, avoiding friction and maximizing follow-up.

Invest time in continuous learning and improvement: Marketing is an ongoing evolution; embrace testing, learn from failures, and foster a culture of continuous improvement within your team.