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The STRONG Roofer

Adam Bensman on roofing sales and roofing companies: door-to-door pitching, objection handling, recruiting, and marketing. Formerly The Roof Strategist.

The D2D Pitch Used By a Roofing Industry Legend

This episode features roofing industry legend Dan Wallrath, who shares his door-to-door sales script and philosophy. He emphasizes building relationships and understanding homeowner needs over aggressive selling tactics, leading to an impressive record of 595 customers with no negative reviews.

Showing 1–60 of 187 items in this section

The D2D Pitch Used By a Roofing Industry Legend 17:48

The D2D Pitch Used By a Roofing Industry Legend

CONTENT ·17:48 ·EPISODE
CX
Coming Soon
$250M PER YEAR From Referrals? 31:20

$250M PER YEAR From Referrals?

CONTENT ·31:20 ·EPISODE
CX
Do Shingle Ratings & Warranties Actually Drive Sales? (w/ John Senac) 35:12

Do Shingle Ratings & Warranties Actually Drive Sales? (w/ John Senac)

CONTENT ·35:12 ·EPISODE
How to Build Your Own Roofing Call Center 35:09

How to Build Your Own Roofing Call Center

CONTENT ·35:09 ·EPISODE
How to Survive a CASHFLOW CRISIS (for Roofers) 20:44

How to Survive a CASHFLOW CRISIS (for Roofers)

CONTENT ·20:44 ·EPISODE
The Roof Report That Sells Itself: The “i35” Framework w/ Jon Broce 19:06

The Roof Report That Sells Itself: The “i35” Framework w/ Jon Broce

CONTENT ·19:06 ·EPISODE
CX
How He Sold $2,000,000 Per Month in Roofing Sales… Over the Phone 34:05

How He Sold $2,000,000 Per Month in Roofing Sales… Over the Phone

CONTENT ·34:05 ·EPISODE
Say Goodbye to SEO + AEO, Say Hello to AI Agent Optimization 35:04

Say Goodbye to SEO + AEO, Say Hello to AI Agent Optimization

CONTENT ·35:04 ·EPISODE
CX
How to Add Recurring Revenue in Roofing With Service Contracts 34:48

How to Add Recurring Revenue in Roofing With Service Contracts

CONTENT ·34:48 ·EPISODE
Stop Lighting Money on Fire! TOP ‘Branding’ Mistakes Roofers Make 19:31

Stop Lighting Money on Fire! TOP ‘Branding’ Mistakes Roofers Make

CONTENT ·19:31 ·EPISODE
CX
He Sold His Company for 5X Because of His Content: He’s Doing It Again 20:47

He Sold His Company for 5X Because of His Content: He’s Doing It Again

CONTENT ·20:47 ·EPISODE
7 Ways Smart Roofers Get More Sales Using AI Call Transcripts 44:17

7 Ways Smart Roofers Get More Sales Using AI Call Transcripts

CONTENT ·44:17 ·EPISODE
I Secret Shopped 20+ Roofers. Are YOU Making These 7 Mistakes? 18:25

I Secret Shopped 20+ Roofers. Are YOU Making These 7 Mistakes?

CONTENT ·18:25 ·EPISODE
CX
Roofers NEED Organic Content, or They’ll Pay More For Ads in 2026 30:22

Roofers NEED Organic Content, or They’ll Pay More For Ads in 2026

CONTENT ·30:22 ·EPISODE
Roofers Who Ignore This in 2026 Will Lose 29:35

Roofers Who Ignore This in 2026 Will Lose

CONTENT ·29:35 ·EPISODE
Roofers Are Using AI Wrong and It’s Costing Them $$$ 24:55

Roofers Are Using AI Wrong and It’s Costing Them $$$

CONTENT ·24:55 ·EPISODE
Pro Marketer Starts Roofing Co Today | Brilliant or Financial Suicide? 36:38

Pro Marketer Starts Roofing Co Today | Brilliant or Financial Suicide?

CONTENT ·36:38 ·EPISODE
Roofing Recession’ of 2026 and The Moves to Make Right Now 39:37

Roofing Recession’ of 2026 and The Moves to Make Right Now

CONTENT ·39:37 ·EPISODE
He Sold 585 Roofs By Himself in 1 Yr… This Is His Best Advice 28:58

He Sold 585 Roofs By Himself in 1 Yr… This Is His Best Advice

CONTENT ·28:58 ·EPISODE
Why Your Roofing Reps Quit in 90 Days (It’s Not Training or Money) 26:32

Why Your Roofing Reps Quit in 90 Days (It’s Not Training or Money)

CONTENT ·26:32 ·EPISODE
How Nick Runs This Roofing Company From 1,000 Miles Away 32:31

How Nick Runs This Roofing Company From 1,000 Miles Away

CONTENT ·32:31 ·EPISODE
Google Search Game JUST Changed for Roofers (Do This NOW) 20:42

Google Search Game JUST Changed for Roofers (Do This NOW)

CONTENT ·20:42 ·EPISODE
The Roofing BOOM is Over: Moves Smart Contractors Are Making Right Now 28:48

The Roofing BOOM is Over: Moves Smart Contractors Are Making Right Now

CONTENT ·28:48 ·EPISODE
D2D Roofing Sales WITHOUT Storms? The Retail Script w/ Dashaun Bryant 30:43

D2D Roofing Sales WITHOUT Storms? The Retail Script w/ Dashaun Bryant

CONTENT ·30:43 ·EPISODE
D2D Roofing Sales: Out With the Old, in With The NEW w/ Dashaun Bryant 35:56

D2D Roofing Sales: Out With the Old, in With The NEW w/ Dashaun Bryant

CONTENT ·35:56 ·EPISODE
Top OBJECTIONS in Roofing Sales (And EXACTLY What to Say Back) 26:57

Top OBJECTIONS in Roofing Sales (And EXACTLY What to Say Back)

CONTENT ·26:57 ·EPISODE
How This Retail Roofer Dominates & Spends Only 3% on Marketing 31:29

How This Retail Roofer Dominates & Spends Only 3% on Marketing

CONTENT ·31:29 ·EPISODE
50% of Homeowners Find Roofers Using AI | How to Get Found w/ Marcus Sheridan 37:27

50% of Homeowners Find Roofers Using AI | How to Get Found w/ Marcus Sheridan

CONTENT ·37:27 ·EPISODE
$653M Giant COLLAPSES: What This Signals for Roofing w/ Josh Sparks 34:08

$653M Giant COLLAPSES: What This Signals for Roofing w/ Josh Sparks

CONTENT ·34:08 ·EPISODE
Homeowners are LIARS! 4 Steps to Get The Truth (Fast) w/ Marcus Sheridan 26:07

Homeowners are LIARS! 4 Steps to Get The Truth (Fast) w/ Marcus Sheridan

CONTENT ·26:07 ·EPISODE
ICE Raids Targeting Roofers: Why, How, & What to Do w/ Trent Cotney 22:48

ICE Raids Targeting Roofers: Why, How, & What to Do w/ Trent Cotney

CONTENT ·22:48 ·EPISODE
The NEW Roof-Buying Experience Homeowners WANT (w/ Marcus Sheridan) 42:13

The NEW Roof-Buying Experience Homeowners WANT (w/ Marcus Sheridan)

CONTENT ·42:13 ·EPISODE
CLOSE on the First Visit (Roofing Sales Masterclass) 47:12

CLOSE on the First Visit (Roofing Sales Masterclass)

CONTENT ·47:12 ·EPISODE
Roof Claims Will Change FOREVER: Verisk (Xactimate) Will Own AccuLynx 1:03:39

Roof Claims Will Change FOREVER: Verisk (Xactimate) Will Own AccuLynx

CONTENT ·1:03:39 ·EPISODE
New in Roofing Sales? This Video Will Save You MONTHS of Struggle 17:35

New in Roofing Sales? This Video Will Save You MONTHS of Struggle

CONTENT ·17:35 ·EPISODE
CX
Roofing Sales CLOSER Masterclass 15:56

Roofing Sales CLOSER Masterclass

CONTENT ·15:56 ·EPISODE
CX
Most Roofers FAIL at Facebook Ads – Here’s How to Fix It 23:39

Most Roofers FAIL at Facebook Ads – Here’s How to Fix It

CONTENT ·23:39 ·EPISODE
HEAD TRASH’ – #1 Reason You’re Losing Sales & How to Destroy It w/Dashaun Bryant 32:07

HEAD TRASH’ – #1 Reason You’re Losing Sales & How to Destroy It w/Dashaun Bryant

CONTENT ·32:07 ·EPISODE
Roofing’s 1-Star Reviews… and How to Use Them to CRUSH Your Competition 17:01

Roofing’s 1-Star Reviews… and How to Use Them to CRUSH Your Competition

CONTENT ·17:01 ·EPISODE
CX
3 Easy Systems & Processes That Will Blow Your Roofing Company Up 15:27

3 Easy Systems & Processes That Will Blow Your Roofing Company Up

CONTENT ·15:27 ·EPISODE
7 Roofing Marketing Mistakes That Are Costing You Thousands! 19:51

7 Roofing Marketing Mistakes That Are Costing You Thousands!

CONTENT ·19:51 ·EPISODE
18 Ways to Use AI to Sell More Roofs, Save Time, and Wow Customers 17:00

18 Ways to Use AI to Sell More Roofs, Save Time, and Wow Customers

CONTENT ·17:00 ·EPISODE
CX
Is Your Roofing Business at Risk? New I-9 Crackdown Explained! 26:48

Is Your Roofing Business at Risk? New I-9 Crackdown Explained!

CONTENT ·26:48 ·EPISODE
What Roofing Companies Will Face in 2025: My 7 Predictions 15:40

What Roofing Companies Will Face in 2025: My 7 Predictions

CONTENT ·15:40 ·EPISODE
Top 3 “Financing Fails” Costing You Sales 26:14

Top 3 “Financing Fails” Costing You Sales

CONTENT ·26:14 ·EPISODE
Top 3 Recruiting Fears & 1 Massive Opportunity Most Roofers Overlook 15:14

Top 3 Recruiting Fears & 1 Massive Opportunity Most Roofers Overlook

CONTENT ·15:14 ·EPISODE
Every Roofing Lead Source and the Pros and Cons of Each 38:55

Every Roofing Lead Source and the Pros and Cons of Each

CONTENT ·38:55 ·EPISODE
15 Minutes of Pure Motivation Gold For Roofing Sales 16:40

15 Minutes of Pure Motivation Gold For Roofing Sales

CONTENT ·16:40 ·EPISODE
Every Roofing Sales Objection & How to Overcome It 20:26

Every Roofing Sales Objection & How to Overcome It

CONTENT ·20:26 ·EPISODE
5 False Beliefs That Will Destroy Your Roofing Business, NOT Grow It 16:35

5 False Beliefs That Will Destroy Your Roofing Business, NOT Grow It

CONTENT ·16:35 ·EPISODE
9 Steps to Recruit and Keep a Strong and Motivated Sales Team 38:47

9 Steps to Recruit and Keep a Strong and Motivated Sales Team

CONTENT ·38:47 ·EPISODE
Top 5 Door to Door Sales Mistakes Even Pros Make w/ Dashaun Bryant 53:23

Top 5 Door to Door Sales Mistakes Even Pros Make w/ Dashaun Bryant

CONTENT ·53:23 ·EPISODE
From Storm to Retail: The Roadmap to Roofing Sales Freedom 23:41

From Storm to Retail: The Roadmap to Roofing Sales Freedom

CONTENT ·23:41 ·EPISODE
Advice for New Roofing Business Owners Who Are “Wearing All The Hats” 24:22

Advice for New Roofing Business Owners Who Are “Wearing All The Hats”

CONTENT ·24:22 ·EPISODE
Burnout Put Me in the ICU: Never Let It Happen to You 38:46

Burnout Put Me in the ICU: Never Let It Happen to You

CONTENT ·38:46 ·EPISODE
Scaling Your Roofing Company Like an NFL Draft | Convo w/ Artem 24:08

Scaling Your Roofing Company Like an NFL Draft | Convo w/ Artem

CONTENT ·24:08 ·EPISODE
NEW Commission Plans in 2024 & What You Need to Know (Roofing Sales) 19:24

NEW Commission Plans in 2024 & What You Need to Know (Roofing Sales)

CONTENT ·19:24 ·EPISODE
$300,000 in His FIRST Year of Roofing Sales | Interview With Ryan G. 37:37

$300,000 in His FIRST Year of Roofing Sales | Interview With Ryan G.

CONTENT ·37:37 ·EPISODE
STOP Sounding Desperate When You Ask for Referrals 35:34

STOP Sounding Desperate When You Ask for Referrals

CONTENT ·35:34 ·EPISODE
He Takes Every New Hire Skydiving on Day 1: Ryan’s Roofing Sales Story 44:57

He Takes Every New Hire Skydiving on Day 1: Ryan’s Roofing Sales Story

CONTENT ·44:57 ·EPISODE

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