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The STRONG Roofer

Adam Bensman on roofing sales and roofing companies: door-to-door pitching, objection handling, recruiting, and marketing. Formerly The Roof Strategist.

The D2D Pitch Used By a Roofing Industry Legend

This episode features roofing industry legend Dan Wallrath, who shares his door-to-door sales script and philosophy. He emphasizes building relationships and understanding homeowner needs over aggressive selling tactics, leading to an impressive record of 595 customers with no negative reviews.

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187 items in this section

The D2D Pitch Used By a Roofing Industry Legend

Coming Soon

$250M PER YEAR From Referrals?

Do Shingle Ratings & Warranties Actually Drive Sales? (w/ John Senac)

How to Build Your Own Roofing Call Center

How to Survive a CASHFLOW CRISIS (for Roofers)

The Roof Report That Sells Itself: The “i35” Framework w/ Jon Broce

How He Sold $2,000,000 Per Month in Roofing Sales… Over the Phone

Say Goodbye to SEO + AEO, Say Hello to AI Agent Optimization

How to Add Recurring Revenue in Roofing With Service Contracts

Stop Lighting Money on Fire! TOP ‘Branding’ Mistakes Roofers Make

He Sold His Company for 5X Because of His Content: He’s Doing It Again

7 Ways Smart Roofers Get More Sales Using AI Call Transcripts

I Secret Shopped 20+ Roofers. Are YOU Making These 7 Mistakes?

Roofers NEED Organic Content, or They’ll Pay More For Ads in 2026

Roofers Who Ignore This in 2026 Will Lose

Roofers Are Using AI Wrong and It’s Costing Them $$$

Pro Marketer Starts Roofing Co Today | Brilliant or Financial Suicide?

Roofing Recession’ of 2026 and The Moves to Make Right Now

He Sold 585 Roofs By Himself in 1 Yr… This Is His Best Advice

Why Your Roofing Reps Quit in 90 Days (It’s Not Training or Money)

How Nick Runs This Roofing Company From 1,000 Miles Away

Google Search Game JUST Changed for Roofers (Do This NOW)

The Roofing BOOM is Over: Moves Smart Contractors Are Making Right Now

D2D Roofing Sales WITHOUT Storms? The Retail Script w/ Dashaun Bryant

D2D Roofing Sales: Out With the Old, in With The NEW w/ Dashaun Bryant

Top OBJECTIONS in Roofing Sales (And EXACTLY What to Say Back)

How This Retail Roofer Dominates & Spends Only 3% on Marketing

50% of Homeowners Find Roofers Using AI | How to Get Found w/ Marcus Sheridan

$653M Giant COLLAPSES: What This Signals for Roofing w/ Josh Sparks

Homeowners are LIARS! 4 Steps to Get The Truth (Fast) w/ Marcus Sheridan

ICE Raids Targeting Roofers: Why, How, & What to Do w/ Trent Cotney

The NEW Roof-Buying Experience Homeowners WANT (w/ Marcus Sheridan)

CLOSE on the First Visit (Roofing Sales Masterclass)

Roof Claims Will Change FOREVER: Verisk (Xactimate) Will Own AccuLynx

New in Roofing Sales? This Video Will Save You MONTHS of Struggle

Roofing Sales CLOSER Masterclass

Most Roofers FAIL at Facebook Ads – Here’s How to Fix It

HEAD TRASH’ – #1 Reason You’re Losing Sales & How to Destroy It w/Dashaun Bryant

Roofing’s 1-Star Reviews… and How to Use Them to CRUSH Your Competition

3 Easy Systems & Processes That Will Blow Your Roofing Company Up

7 Roofing Marketing Mistakes That Are Costing You Thousands!

18 Ways to Use AI to Sell More Roofs, Save Time, and Wow Customers

Is Your Roofing Business at Risk? New I-9 Crackdown Explained!

What Roofing Companies Will Face in 2025: My 7 Predictions

Top 3 “Financing Fails” Costing You Sales

Top 3 Recruiting Fears & 1 Massive Opportunity Most Roofers Overlook

Every Roofing Lead Source and the Pros and Cons of Each

15 Minutes of Pure Motivation Gold For Roofing Sales

Every Roofing Sales Objection & How to Overcome It

5 False Beliefs That Will Destroy Your Roofing Business, NOT Grow It

9 Steps to Recruit and Keep a Strong and Motivated Sales Team

Top 5 Door to Door Sales Mistakes Even Pros Make w/ Dashaun Bryant

From Storm to Retail: The Roadmap to Roofing Sales Freedom

Advice for New Roofing Business Owners Who Are “Wearing All The Hats”

Burnout Put Me in the ICU: Never Let It Happen to You

Scaling Your Roofing Company Like an NFL Draft | Convo w/ Artem

NEW Commission Plans in 2024 & What You Need to Know (Roofing Sales)

$300,000 in His FIRST Year of Roofing Sales | Interview With Ryan G.

STOP Sounding Desperate When You Ask for Referrals

He Takes Every New Hire Skydiving on Day 1: Ryan’s Roofing Sales Story

Roofing Business Conditions Are the Toughest in 10+ Years w/ John Senac

Rookie Sells Over $700k in 30 Days | Nate’s Motivational Story

STOP Realtors From Wasting Your Time in Roofing Sales ($ Making Fix)

Sales Fell Off a Cliff? STOP Freaking Out and Do This

Roofers Forced to Change 1099 Sales to W2 | Top 50 Lawyer Explains

Defeating Your Own Worst Enemy – The Motivation Rollercoaster

Stop Getting Stonewalled by Hesitant Homeowners in D2D Roofing Sales

New FLSA Law Update for Roofing Industry (Correction + Deep Dive)

$0 in 30 Days & Flat Broke With a Newborn – Jon’s Struggle to The Top

STOP Justifying Your Price: How I Beat “Their Estimate is WAY Cheaper”

When Selling Sucks: Battling Deaths, Sadness, & Mindset w/ Airon

Nearly Died, Dodged Jail, & Hit Rock Bottom to Roofing Hero | Eric O.

Top 5 SLEAZY Solar Sales Tactics

WORST Advice Given in Roofing Sales (and most common)

EXPOSED! Behind The Curtains of Private Equity in The Roofing Industry

Conquering FEAR That’s Capping Your Income

How to NOT Sound “Salesy”

My TOP Influencers Outside The Roofing Industry

Supplementing Roofs: WORST vs BEST Practices w/ Drew Suttle

WORST vs BEST Follow Up Process for Roofing Sales

Future of Roofing Sales? Threats & Changes in the Next 36 Months

Easy Life Hacks to Make More Money in Roofing Sales

LAWSUIT ALERT: New Case Threatens Freedom of Speech For Roofers Nationwide [Interview w/ Jacob Law]

D2D Pitch For Discontinued Shingles w/ John Senac

OBJECTION “My premiums will go up if I file a claim”

NEW Laws Threaten Contractors and Policy Holders (In Florida Only, For Now…)

Beating “Right to Repair” Roof Claims? Strategies w/ Vince Perri

WORST Part of Roofing Sales? Customer Complaints! How to Handle Them

“Warm” Door Knocking for EASY Roofing Sales

Social Media VIDEOS? Steal This Framework!

Hail vs. Wind vs. Hurricane | 3 Things You MUST Know About Roof Claims

Financing: 3-Steps to Close Retail Roof Sales w/ Chuck Thokey

Virtual Selling? What Gets LOST, How to ADAPT, and 3 Fundamentals to CLOSE Roof Sales Over Zoom

Close More Inbound Leads! 5 Easy Steps to Outsell The Competition

How He Did It: DOUBLED (2X) His Sales Using This Referral Strategy

How He Sold This $1.5M Apartment Roof: Use This Strategy! w/ Cory E.

Your Best Year EVER By Doing This 1 Thing Every Day

$ Commissions: Everything Sales Reps & Owners Should Know About What’s Fair [My Opinion]

Get Commercial Roofing Sales Leads Using LinkedIn (The Right Way) With Jimmy & Justin

How He Did It: From DoorDash To $180k in Roofing Sales In Bryce’s First Year

No Matter What – You HAVE to Drive Forward! Champion Muay Thai Fighter & Roofing Owner Eddie Walker

Homeless, Almost Died, and No Ladder: How James’ Mindset & Hope Changed His Life in Roofing Sales

Direct Mail Best Practices to Get Roofing Leads (cheap & easy for ALL d2d roofing sales reps)

REJECTION Body Language Signs Prospects Use | How to React and Win The Sale

Forced to Text? How to Sell Over Text & Email

Q&A: Getting Personal – The Real “Roof Strategist” Adam Bensman

TikTok to Get FREE Roofing Leads? How “Worlds Greatest Roofer” (TJ McCormack) Does It

Danny Sells $7M in 6 Months? Story of Pro Wakeboarder w/ Career Ending Injury Turns to Roofing Sales

Start a Roofing Company? Why Most Sales Reps Should NOT w/ Dmitry Lipinskiy of Roofing Insights

$120,000 Commission Check? How Lucian Closed This HOA Multi-Family Roof Sale

How He Did It: $500k in 60 Days In Just 1 Neighborhood? Interview w/ Roofing Sales Rep Marshall

RED FLAGS! Switch Companies You’re Selling For? Interview w/ Roofing Insights Dmitry Lipinskiy

“Day in the Life” to Maximize Roofing Sales | Daily Schedule & Strategy

Federal Judge Backs Roofers Legal Rights! Gale Force Roofing vs. State of Florida & WINS! Full Story

Drones to Sell More Roofs, Faster? The 6 Best Ways + Advice to Get Started | w/ Jeffrey Marcus

OBJECTION: “I want to see what my insurance says first…” | How to Overcome & Close on the Spot

Sales Slump? Best Way to SMASH Through It!

How He Did It: 60yr Old Sells $2.2M in His 1st Year in Roofing Sales | Interview w/ Bill Sansom

Picking the RIGHT Roofing Company to Sell For | Top 5 Factors and 7 “Must Ask” Questions

[NEW LAW] How We Can NOT & CAN Pitch and Sell | Florida Senate Bill 76 w/ Taitt Law & Patrick Carr

Video Doorbells? What to Do When Canvassing Door to Door for Roofing Sales

Daily Scorecard For Top Performance? Optimize Your Life, Sales, and Motivation

DON’T Start Your Pitch by Offering a FREE Roof Inspection! PROOF Why and What to do Instead

7 Tricks to Get More Leads From Your Door Hanger Letters When Canvassing D2D for Roofing Sales

40 Roofing Sales in 8 Weeks | How Zach SMASHED his Annual Income Goal in Just 5 Months!

Perfect 5-Step FOLLOW UP & Close Strategy For Storm & Retail Roof Sales

Getting Past “Give me an estimate” or “I need 3 estimates” | Beating This Roofing Sales Objection

NEW Law Changes Roofing Sales For Good | What You Need to Know About Senate Bill 76 w/ Patrick Carr

Beating DEDUCTIBLE Eaters? | Scary Truth About Insurance Fraud & How to Explain It [Roofing Sales]

How to Destroy The Deductible OBJECTION With Your Marketing (Storm Damage Roof Sales)

Success to Broke & Back | Cody’s Journey From $0 to 6-Figures in His 1st Year of Roofing Sales

Best vs. Worst Pitches | Roofing Sales Pitch Breakdown

OBJECTION “My friend is a roofer” | How to Overcome This Roofing Sales Objection

Almost Quitting to $800,000 in Sales in His First 2 Months | Real Talk w/ Roofing Sales Rep Carl E.

EASY Way to Break Through The Competition [PART 3 of 3] “The Roofing Sales Success Formula” Finale!

How to KILL The Confidence Demon That’s Holding You Back [PART 2 of 3] Roofing Sales Success Formula

“Roofing Sales Success Formula” [PART 1 of 3] Simple 3-Part Formula to SMASH Your Goals This Year!

Best Sales Territory? How to Find the BEST One for Roofing Sales

Roof Appraisals? When, Why, and How to Use The Appraisal Process on Roofs You’ve Sold

Ghosted? Why & How to Recover Roofing Sales and Leads

3-Step STORY SELLING Framework: How to Get Homeowners to See Your Point, Agree, & Sign With You

17th Roofer at The Door? Try These 3 Easy Approaches to Break Through!

Teeth Kicked In to 6-Figure Earner at Only 21? His 1st Year in Roofing Sales w/ Kaleb P.

$177,000 in His FIRST Year In Roofing Sales | Interview With Mitch D.

The TRUTH About Roofing Sales Jobs: 3 Pillars to Succeed, How Much You Can Earn & Mistakes to Avoid

6 Ways to Grab The “Pile of Cash” Hiding Inside Your Roofing Sales Pipeline of Prospects & Customers

When and Why To Ask “YES” vs. “NO” Questions When Pitching and Selling Roofs (For Storm & Retail)

EXCLUSIVE Roofing Leads From Insurance Agents? Interview w/ The Industry Expert Matt Danskin

Making Door Knocking NOT Suck? 3 Mindset Shifts To Make it Easy and Fun For D2D Roofing Sales

From Newbie to #1 Roofing Sales Rep in His First 30 Days! Interview With Adam Jones

“1-Page Business Plan” For Roofing Companies & Sales Reps w/ Dave Sullivan Host of The Roofer Show

“My roof is fine” PART 2 When a Homeowner Inspects Their Own Roof… But It’s Visibly DESTROYED!?

Roofing Sales Objection “My roof is fine.” | 3 Emotional Angles to Overcome!

“CARPARK” Closing Formula for Roofing Sales | For Both Storm & Retail!

TOP OBJECTION “I have to think about it / talk to my wife” | What’s the REAL Cause & Fix?

Personal Challenges in Roofing Sales? How Casey Overcame Them to Earn 6-Figures

STOP Using These 3 “Pushy” Sales Tactics Without Realizing It | How to Close Like a Natural

Closing Lessons From a $35MM Roofing Company | Interview With Ryan Shantz

“End-All” Objection Handling Formula For Roofing Sales (Both Storm & Retail)

How to Read The Insurance Estimate For a Roof Claim & How it Can Help You Sell Even More!

Roof Insurance Money & How It Works: The Perfect Way To Explain It To Homeowners

What It Takes to Get Into Commercial Roofing Sales | w/ Daniel Lakstins Commercial Roofing Expert

Supplementing WITHOUT Xactimate Right From Your Phone? The Fast & Easy Way w/ Garrett Kurtt

GET PAID For Price Increases & Material Shortages With Mike Braun

How William 6x’d His Income as a Rookie in Roofing Sales

Perfect Pitch For EVERY Scenario! “Pitching Matrix” For Hail, Wind, Hurricane, & Retail Roof Sales

Mastering Social Media & Personal Branding w/ $3MM + Sales Rep Andrew Itnyre

Sell That HOA! How to Approach Home Owners Associations & Land HUGE Roof Deals

“Knocked to DEATH?” Sales Strategies to Get Past the Door When Competition is Stiff

3 Ways to Become The “Neighborhood Roofer”

Using a Roofing CRM to Drive Sales, Increase Control, and Deliver 5-Star Customer Service

5 Game Changing Lessons For New Roofing Sales People

Scouting Tips For Roofing Sales: Watch Over my Shoulder as I Drive to Find the Right Neighborhood

How Roofing Deductible Laws are Changing the Game & How to Fund Roofing Deductibles w/ Ryan Davis

Retail Roofing Sales Basics & My Favorite Closing Technique

3rd Party PROOF: Supplementing for Code Items & Winning More Roofing Sales Using “OneClickCode”

Supplementing & Sales: How to Close More Deals & Maximize Profits on Your Hail Damaged Roof Claims

How to Use Social Media To Drive Roofing Sales: “Do’s and Don’ts” For Owners & Sales People

Roofing Leads? Best and Worst Lead Sources and The 5 Numbers You Need to Know to Scale [PART 2]

Getting Your Roofing Company Seen Everywhere All The Time: Essentials of Marketing [PART 1]

The Roofing Sales Battlefield: Strategy, Inspiration, and Plan To Win

Roofing Company Digital Marketing: How To Get Found Online, Get Leads, & Convert Calls to Appts.

Roofing Sales Objections: “I just want my insurance company to handle it.”

The Ultimate Tool For Selling & Supplementing Hail Damaged Roofs [Part 2 w/ OneClickCode.com]

Roofing Success Podcast w/ The Roof Strategist – Maximizing Roofing Sales From Each Customer

Sell & Supplement More Profitable Roofing Jobs Using “OneClickCode” (and it’s free)

Sales Goal Planning for Roofing Sales