How He Sold $2,000,000 Per Month in Roofing Sales… Over the Phone

📅 June 11, 2026 ⏱️ 34:05 🎤 Cody Landers, Greg

Chapters

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0:00

Introduction to Cody Landers

Cody Landers is introduced as a roofing industry innovator who built a company selling roofs over the phone, achieving significant monthly sales, a successful exit, and now consults for other companies.
1:45

Origins in the Solar Industry

Cody shares how his experience in the solar industry, encountering issues with bad roofs, led him to identify a market opportunity in roofing and simplify the process.
4:03

Learning the Roofing Business

Initially unfamiliar with roofing, Cody learned the industry by watching YouTube videos and working with crews after his initial team quit, leading to an early setback with insurance claims.
8:15

Innovating Remote Quoting

Cody developed a system to quote roofs within 15 minutes using Google Earth and pitch calculators, primarily serving solar companies, leading to rapid growth.
11:02

The RoofCon Turning Point

A financial crisis caused by changes in solar lending forced Cody to pivot from a B2B model to a direct-to-consumer retail sales model, selling over the phone.
18:19

The Phone Sales Breakthrough

Cody realized that if customers would buy roofs from solar sales reps with limited roofing knowledge, they would also buy from his team over the phone, leveraging existing digital trust and requiring a deposit for positive cash flow.
23:43

The Remote Sales Process

Cody details the streamlined remote sales process, emphasizing problem awareness, inspection only when necessary, and homeowner opt-in to the phone-based approach.
36:48

Systems Before Growth

Cody's key advice is to build robust systems designed for future growth rather than current needs to avoid constant rebuilding and foster sustainable expansion.
41:34

Implementing Phone Sales

Cody advises starting phone sales with less qualified or riskier leads and for rehash, offering dual options to customers, and hiring a dedicated, experienced remote salesperson.
50:20

Three Pillars for Success

The three essential steps for starting remote roofing sales are hiring a dedicated person experienced in phone sales, having a defined sales presentation, and utilizing short, informative videos to pre-educate homeowners.

Speakers

Cody Landers

VP of Sales for private equity platform, Consultant at Reimagine Your Sales

Greg

Host

Key Takeaways

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Identify and target customers who are already problem-aware (99% sure they need a new roof) to streamline your sales process and maximize efficiency.

✦

Offer customers dual sales options: a traditional in-home visit or a modern, streamlined phone-based process, allowing them to opt into their preferred method.

✦

Leverage digital tools like Google Earth and pitch calculators for rapid, remote quoting, and utilize video content to pre-educate clients and ensure consistent messaging.

✦

Prioritize building scalable systems and processes from the outset, designed for future growth, rather than continually adapting systems to current needs.

✦

Begin implementing phone sales by re-engaging old leads (rehash) or handling less-qualified/outskirt leads that field reps might not pursue, to test the model with minimal risk.

✦

Invest in a dedicated salesperson with prior phone sales experience and a belief in the remote process, as their conviction is crucial for success.

✦

Develop a structured sales presentation that both the sales rep and homeowner can view simultaneously, complemented by short, informative videos that explain packages and processes.

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