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Roofing Success

Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane

This episode features Stephen Lane of Rough Neck Roofing, who shares his journey from the oil field industry to building a successful retail roofing business in Oklahoma. He emphasizes the importance of relentless marketing, community engagement, and an exceptional customer experience to thrive in a competitive market.

25 items in this section

Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane 1:10:17

Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane

CONTENT ·1:10:17 ·EPISODE
CX
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She Bought a Roofing Company Without Any Roofing Experience with Emily May 1:00:19

She Bought a Roofing Company Without Any Roofing Experience with Emily May

CONTENT ·1:00:19 ·EPISODE
Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers 54:36

Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers

CONTENT ·54:36 ·EPISODE
CX
Why Networking Beats Marketing for Roofing Companies with Nicholas Riley 58:11

Why Networking Beats Marketing for Roofing Companies with Nicholas Riley

CONTENT ·58:11 ·EPISODE
The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran 1:01:52

The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran

CONTENT ·1:01:52 ·EPISODE
CX
Inside a Marketing Expert’s Mind: The Strategy Behind Launching Owl Roofing with Tim Brown 1:11:44

Inside a Marketing Expert’s Mind: The Strategy Behind Launching Owl Roofing with Tim Brown

CONTENT ·1:11:44 ·EPISODE
From $1,500 to a Multi-Million Dollar Business: The Blueprint for Market Domination with Mark Easton 1:04:38

From $1,500 to a Multi-Million Dollar Business: The Blueprint for Market Domination with Mark Easton

CONTENT ·1:04:38 ·EPISODE
The Problem With Copying $10M Roofing Companies 1:02:40

The Problem With Copying $10M Roofing Companies

CONTENT ·1:02:40 ·EPISODE
The Biggest Trends Roofing Companies Need to Know in 2026 1:05:23

The Biggest Trends Roofing Companies Need to Know in 2026

CONTENT ·1:05:23 ·EPISODE
Your First 5 Minutes Are Costing You Millions 46:52

Your First 5 Minutes Are Costing You Millions

CONTENT ·46:52 ·EPISODE
If You Missed These 2025 Roofing Lessons, 2026 Will Hurt (Year-End Review) 44:07

If You Missed These 2025 Roofing Lessons, 2026 Will Hurt (Year-End Review)

CONTENT ·44:07 ·EPISODE
Why Most Roofing Companies NEVER Break $5M 55:00

Why Most Roofing Companies NEVER Break $5M

CONTENT ·55:00 ·EPISODE
The Hidden Cost of Being a Roofing Owner with Erick Hernandez 1:06:26

The Hidden Cost of Being a Roofing Owner with Erick Hernandez

CONTENT ·1:06:26 ·EPISODE
You Can’t Build a Scalable Roofing Company Alone with Andy Keys 1:07:18

You Can’t Build a Scalable Roofing Company Alone with Andy Keys

CONTENT ·1:07:18 ·EPISODE
900 Reviews in 3 Years?! The Secret Every Roofer Misses with Jon Starry 1:06:14

900 Reviews in 3 Years?! The Secret Every Roofer Misses with Jon Starry

CONTENT ·1:06:14 ·EPISODE
CX
Stop Wasting Ad Money — Take Control of Your Roofing Marketing with Adam Bensman 57:08

Stop Wasting Ad Money — Take Control of Your Roofing Marketing with Adam Bensman

CONTENT ·57:08 ·EPISODE
The 5 Hidden Bottlenecks Stopping Your Roofing Company from Growing with Jon Broce 1:03:39

The 5 Hidden Bottlenecks Stopping Your Roofing Company from Growing with Jon Broce

CONTENT ·1:03:39 ·EPISODE
From Rock Bottom to Roofing Empire: How He Signed 50 Contracts in a Week with Cole Haynes 57:31

From Rock Bottom to Roofing Empire: How He Signed 50 Contracts in a Week with Cole Haynes

CONTENT ·57:31 ·EPISODE
How Black & White Roofing Broke All the Rules…and Won Big 55:23

How Black & White Roofing Broke All the Rules…and Won Big

CONTENT ·55:23 ·EPISODE
CX
Your Marketing Strategy is BROKEN—Here’s Why You’re Not Getting Results with Joseph Hughes 57:09

Your Marketing Strategy is BROKEN—Here’s Why You’re Not Getting Results with Joseph Hughes

CONTENT ·57:09 ·EPISODE
The Emotional Intelligence FAILS That Are Sabotaging Your Roofing Business with Benny Fisher 52:37

The Emotional Intelligence FAILS That Are Sabotaging Your Roofing Business with Benny Fisher

CONTENT ·52:37 ·EPISODE
Why Homeowners WON’T Refer You – And How to Fix It with Jonathan Broce 59:24

Why Homeowners WON’T Refer You – And How to Fix It with Jonathan Broce

CONTENT ·59:24 ·EPISODE
CX
California Roofing: Why It’s Harder Than You Think with David Reyes 1:00:03

California Roofing: Why It’s Harder Than You Think with David Reyes

CONTENT ·1:00:03 ·EPISODE
Secrets to Becoming a Roofing Industry Influencer with Andrew Itnyre 44:08

Secrets to Becoming a Roofing Industry Influencer with Andrew Itnyre

CONTENT ·44:08 ·EPISODE
CX
How Avoiding Marketing in Slow Season Costs Roofers Millions with Elizabeth Lytle 49:50

How Avoiding Marketing in Slow Season Costs Roofers Millions with Elizabeth Lytle

CONTENT ·49:50 ·EPISODE
CX

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