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The American Contractor Show

Building Extreme Roofs Requires Passion – Drake Gordon – Executive Exteriors

πŸ“… March 25, 2021 ⏱️ 40:26 🎀 Drake Gordon

Chapters

Click to jump to section

  • 0:00
    Why cutting corners costs you later
  • 1:30
    Meeting Drake at Executive Exteriors
  • 2:10
    From Georgia to roofing sales
  • 3:20
    How Dallas pulled him into the market
  • 4:21
    The storm that started it all
  • 6:32
    Starting the company to build a legacy
  • 7:40
    The power of focus and discipline
  • 8:41
    Subcontractors as partners and quality control
  • 10:20
    Justifying complex scope to insurers
  • 10:48
    Deciding to scale the business
  • 23:51
    Inside the supply room and operations
  • 38:56
    Expanding to new markets

Speakers

D
Drake Gordon
Owner, Executive Exteriors

Key Takeaways

✦

Focus beats volume: Drake built Executive Exteriors specifically to say no to small jobs and specialize in the complex, high-end projects he does best.

✦

Treat subcontractors as partners, not cheap labor, and they become your production department and your quality control.

✦

Partnering with large roofers who have 300-400 employees means never scrambling to call ten different crews when work piles up.

✦

On complex work like hand-cut tile turrets, document the labor with photos and video so adjusters understand and fairly compensate the added skill and time.

✦

Dallas is the roofing capital of America with thousands of contractors, so differentiation through specialization is a survival strategy, not just a preference.

✦

Never cut corners even when clients or circumstances invite it; do the job right whether or not you get paid extra for it.

✦

Look at the waterproofing of the entire building, not just the roof, to deliver a result that holds up for 20 years.

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