A Roofing Contractor Focused on People Development – ASAP Roofing – Klint Koppel

ASAP grew past $10M in revenue and 100+ employees in just five years by treating itself as a self-development company that happens to sell roofs.

Documenting real, unscripted culture on camera helps humanize the contractor brand and connect with the local community.

Klint's humble-beginnings story (pawning tools every two weeks at near-100% interest) fuels the empathy they extend to every new hire who walks in the door.

A dedicated in-house training room that seats 60+ and pipes in 13 other branches via Zoom makes ongoing education a core operating system, not an afterthought.

Building a supply house that sells materials to reps at cost eliminates job-day delays (wrong shingle color, missing starter strip) that kill crew momentum.

Bringing in paid outside consultants and speakers keeps training fresh and doubles as a tax-advantaged perk for the whole team.

The 'get to' vs 'have to' mindset and a legacy-first philosophy let the team carry any one leader through a bad day, unlike the fragile old owner-as-battery model.