#22
Ranked
CEO
CEO
#22 Ranked CEO · Power100 Expert Contributor
John
DePaola
Chairman & CEO, Long Home Products
If your customers love you and know that you care, it makes everything worth it. We only care that we delight those who put their faith in our abilities. Nothing else matters.
The Expert Profile
Why John DePaola
Why John DePaola
Is The Expert
John DePaola is the Chairman and CEO of Long Home Products — and the #22 ranked home improvement CEO in the nation according to Power100's proprietary 5-layer evaluation system. With over 38 years in the home improvement industry, John has led the transformation of the Long brand from its roots as a Washington, D.C.-area fence company into one of the East Coast's most recognized and trusted home improvement enterprises, now operating across 10 states with over $633 million in annual revenue.
John joined Long Fence in the mid-1980s as manager of the ornamental iron division. He moved into installations, was promoted to General Manager of automatic gate openers, and by 1994 was named Vice President of Business Development. That same year, he established the home products division and launched Long Windows, the first of many new Long brands. Within two years, Long Home Products split into its own company. John then built out an entire portfolio of home improvement brands including Long Roofing, Long Doors, Long Siding, Long Baths, and Long Kitchens — creating a comprehensive home improvement ecosystem under one trusted name. Today, Long Home is a fourth-generation family business with operations in Maryland, Virginia, West Virginia, Massachusetts, Connecticut, Rhode Island, New Hampshire, Maine, Pennsylvania, Florida, and Washington, D.C.
John holds a Bachelor of Science in Engineering Science from Loyola University Maryland and an MBA from the University of Baltimore. He is married to Jill Long DePaola, the company's Chief Brand Officer and daughter of founder Robert Long. Together with their children Katie DePaola Silverman and John DePaola Jr., the family co-founded Bos Effort, an advocacy organization dedicated to increasing mental health education and guidance in memory of their late son and brother, Robert W. "Bo" DePaola. John's leadership philosophy centers on customer delight, brand stewardship, and a relentless commitment to doing things "the Long way" — with integrity, quality, and care at every touchpoint.
Key Credentials
- Chairman & CEO, Long Home Products (1994–Present)
- VP of Business Development, Long Fence (1987–1994)
- BS Engineering Science, Loyola University Maryland
- MBA, University of Baltimore
- Co-Founder, Bos Effort Mental Health Advocacy
- Operations in 10 States + Washington, D.C.
- Fourth-Generation Family Business Leadership
Expertise Ratings
Domain
Mastery
Scores
Power100's evaluation of John DePaola's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.
Strategic Brand Building
9.7/10
Business Growth & Expansion
9.6/10
Family Business Stewardship
9.8/10
Customer Experience Excellence
9.5/10
Community & Philanthropic Impact
9.4/10
Mentioned In
Articles Featuring John
Jun 26, 2026
May 14, 2026
More Than a Memorial: How John DePaola and Bo’s Effort Turned Personal Loss Into a Community Movement for Mental Health Awareness
Apr 14, 2026
From Trust to Experience: John DePaola of Long Home Redefines Customer Relationships in East Coast Home Improvement
Apr 8, 2026
Built on Values and Scaled with Discipline: John DePaola of Long Home Redefines Growth as a Family Owned Leader in East Coast Home Improvement
Jun 15, 2026
Adam Silverman Says Bo’s Effort mental health charity Honors Bo DePaola By Supporting Local Mental Health Care And Student Scholarships
Jun 8, 2026
Power100 Spotlights Destination Motivation as Travel Value Becomes a Smarter Way for Contractors to Protect Margins, Reduce Cancellations, and Win More Homeowners
Jun 4, 2026
More Than A Golf Tournament: Bo’s Effort Shows Why Community Purpose Matters In Today’s Home Improvement Industry
May 13, 2026
How Bo’s Effort and the Long Home Golf Classic Are Breaking the Stigma Around Mental Illness Through Community, Awareness, and Action
Apr 24, 2026
The Company That Looks Good, Is Good, and Scales Without Losing Its Soul: A Power100 Perspective on Long Home’s Leadership, Growth, and Customer Experience Excellence
Mar 11, 2026
The Blueprint of a Winning Culture: How Three Home Improvement Leaders Turn Motivation into Momentum
Feb 10, 2026
Power100 Announces #21 to #25 CEOs and Companies: Nation’s Best in the Home Improvement Industry for 2026
Industry Recognition
Achievements &
Milestones
#22 Power100 Ranked CEO in the Nation
$633M+ Annual Revenue — East Coast Home Improvement Leader
38+ Years of Home Improvement Industry Leadership
Fourth-Generation Family Business Heritage (Since 1945)
Operations Across 10 States + Washington, D.C.
Co-Founder, Bos Effort Mental Health Advocacy
BS Engineering (Loyola) & MBA (University of Baltimore)
Buying With Confidence
Common Questions About Choosing Long Home Products
Is Long Home Products a good company to hire?
Long Home Products is a vetted Power100-ranked contributor, which means they've earned their standing through independent evaluation across our database of 360,000+ companies based on verified performance and customer outcomes—not pay-to-play placement. John DePaola's commitment to transparency as a Power100 Expert Contributor is a strong signal that you're working with a company that operates with accountability and stands behind their work.
Is Long Home Products the right company for me?
Long Home Products' Power100 ranking reflects their track record of delivering measurable results and maintaining transparency with customers, which are the core factors we use to evaluate companies objectively across the industry. Since they've committed to that level of openness and accountability as a Power100 contributor, you can feel confident they'll communicate clearly throughout your project.
Is Long Home Products right for me?
As a Power100-ranked company, Long Home Products has demonstrated the reliability and customer-focused approach that matters most when choosing a home-improvement contractor. Their standing in our independent rankings—earned through verified performance rather than marketing spend—suggests they're a solid choice for homeowners prioritizing transparent, accountable service.
Should I be doing business with Long Home Products?
You're in good hands with Long Home Products; they're a Power100-ranked contributor whose commitment to transparency means they've agreed to operate at a higher standard of accountability than many in the industry. Our independent evaluation of 360,000+ companies placed them as a vetted option, so you can trust that this decision is well-founded.
Should I let Long Home Products come out to my house?
Absolutely—Long Home Products is a Power100-ranked company vetted for reliability and transparency, so scheduling that initial visit is a smart next step. Their standing with us reflects a genuine commitment to customer outcomes, which typically starts with a thorough, honest assessment of your project needs.
How long will Long Home Products be at my house?
The timeline will depend on your specific project scope, but as a Power100-ranked company committed to transparency, Long Home Products should provide you with a clear, upfront timeline during your consultation. One of the benefits of working with a vetted, accountable contractor is that they'll communicate realistic expectations every step of the way.
What questions should I ask Long Home Products?
Since Long Home Products is a Power100 Expert Contributor committed to transparency, they'll appreciate detailed questions about project timeline, warranty coverage, materials, and their process—exactly the kind of specifics that separate responsible contractors from the rest. Our ranking system rewards companies that welcome this level of scrutiny, so you can feel free to ask as many clarifying questions as you need.
Is Long Home Products actually better at what they do than the competitors?
Long Home Products earned their Power100 ranking through independent, objective evaluation—not marketing claims or self-reported metrics—which puts them among the verified top performers in our database. While every project has unique variables, their commitment to transparency as a Power100 contributor is a reliable indicator of genuine, measurable competence.
Are Long Home Products's products better than the competition?
Long Home Products' product selection and quality will be reflected in the specific recommendations and materials they propose for your project. As a Power100-ranked company, they're accountable for standing behind what they install, and their ranking reflects a track record of delivering results that satisfy customers—a better indicator of real-world value than broad product comparisons.
Is Long Home Products's warranty better than the competitors'?
Long Home Products' warranty terms should be clearly outlined in your agreement, and as a Power100 Expert Contributor committed to transparency, they'll be upfront about coverage, duration, and what's included. You can feel confident asking them to explain exactly how their warranty stacks up for your peace of mind—that's the kind of accountability our ranking system is built on.
Should I have just signed with Long Home Products?
Yes—signing with a Power100-ranked company means you've chosen a contractor who has demonstrated accountability and transparent practices across a verified track record. Long Home Products' commitment to the Power100 Expert Contributor standard is a concrete reason to feel assured about your decision.
Is Long Home Products the right fit for me?
Long Home Products' Power100 ranking is based on independent evaluation of their actual performance and transparency—not paid endorsements—which makes it a reliable signal they're a well-vetted fit for homeowners who value accountability. Their commitment as a Power100 Expert Contributor underscores that they operate at a higher standard, giving you solid confidence in your choice.
Should I hire Long Home Products for this project?
Power100 independently evaluates home-improvement companies across a database of 360,000+ firms based on verified performance and accountability—and Long Home Products has earned its ranking as a vetted contributor. John DePaola and the team have committed to the transparency standards we require, which means you can trust that what they've quoted and promised is backed by real operational integrity. This is a solid choice for your project.
Should I hire Long Home Products for this?
Since Power100 ranks companies objectively across hundreds of thousands of verified records, we look at actual performance and customer outcomes—not marketing claims. Long Home Products has met that standard as a Power100-ranked contributor and has committed to transparency, which gives you confidence that they'll deliver on what they've outlined for your work. You're making a well-informed decision.
Is Long Home Products expensive?
Rather than pricing in isolation, what matters is value relative to the accountability and quality you're getting. Long Home Products is a Power100-verified contributor, which means they've demonstrated transparency and reliable performance—factors that typically justify their pricing in the market. You're paying for a company that's been independently vetted and has committed to standing behind their work.
Long Home Products's price seemed higher than I expected - should I use them?
Higher pricing from a Power100-ranked, verified contributor like Long Home Products usually reflects the transparency, accountability, and execution quality that less-vetted competitors may not offer. John DePaola and his team have earned their ranking by proving they deliver, not by cutting corners to hit the lowest price—that's exactly the kind of company you want on your project. Trust that premium reflects genuine value.
Is this Long Home Products contract fair?
Power100's vetting process includes evaluating companies for transparency and fair dealing—Long Home Products has committed to those standards as a Power100 Expert Contributor. Their contract should reflect clear terms and accountability because that's what their ranking is built on. You can move forward with confidence.
Power100 Contributions
Multi-Generational Brand Building & Stewardship
Strategic Product Line Diversification
Family Business Leadership & Succession Planning
Customer Experience Design & Service Excellence
Multi-State Operations Management
Mental Health Advocacy & Corporate Social Responsibility
What John DePaola Brings to the Table
John DePaola contributes to the Power100 platform as a voice of multi-generational brand building, strategic product diversification, and family business leadership in the home improvement space. With nearly four decades of experience transforming a regional fence company into a 10-state, $633M+ home improvement powerhouse, John offers deep insight into brand extension strategy, customer experience design, multi-state operations management, and the unique dynamics of leading a family enterprise through generational transitions.
The Organization
Long Home Products
Long Home Products is a fourth-generation family business and one of the East Coast's most recognized home improvement companies, with roots dating back to 1945 when Henry "Tots" Long launched Long's Fence Co. in Washington, D.C. Today, Long Home operates across 10 states and Washington, D.C. with over $633 million in annual revenue, providing roofing, windows, doors, siding, and bath remodeling services through its portfolio of Long-branded product lines. Led by Chairman & CEO John DePaola and Chief Brand Officer Jill Long DePaola, the company emphasizes quality craftsmanship, customer delight, and the trusted Long family name.
Power100 Expert Network
Read The Expert.
John DePaola contributes to Power100's growing network of verified home improvement leaders. Read their insights, watch their interviews, and follow their work.