Why Landscapers Need a Marketing Coordinator (And a Few Cheese Curds)

Invest in a marketing coordinator: A dedicated coordinator can handle diverse tasks like newsletters, blogs, video editing, and graphic design, freeing up your time.

Leverage your iPhone for marketing content: iPhones offer powerful video capabilities like action mode and depth of field; use them to capture high-quality B-roll and property photos.

Prioritize client feedback: Implement surveys or direct conversations to gather feedback, improve processes, and strengthen client relationships for better retention.

Implement robust content backup systems: For critical marketing content like video, use multiple recording methods (e.g., separate audio recorders, camera backups) to ensure no data loss.

Apply 'Atomic Habits' principles to your business: Organize your physical environment to support good habits (e.g., travel bags pre-packed, healthy snacks visible) to reduce friction and improve efficiency.

Embrace continuous learning for marketing: Stay updated on tools and techniques, even starting with basics like iPhone photography, before investing in complex equipment.

Prepare diligently for client interactions: As per the 'Be Prepared' scouting motto, ensure you have all necessary equipment, backup power, and personal essentials to maintain professionalism and focus during shoots or meetings.