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Roofing Success

From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin

Sej Sorathia Deribin from Capital Roofing returns to the podcast to discuss her company's transformation from owner dependence to a scalable business. She shares how strategic outsourcing and hiring have freed up her and her husband's time, enabling them to focus on growth, customer experience, and networking, rather than daily operational fires.

32 items in this section

Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane 1:10:17

Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane

CONTENT ·1:10:17 ·EPISODE
CX
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Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers 54:36

Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers

CONTENT ·54:36 ·EPISODE
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From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin 57:08

From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin

CONTENT ·57:08 ·EPISODE
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The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran 1:01:52

The Customer Experience Strategy Behind 500+ Roofing Reviews with Mike Cochran

CONTENT ·1:01:52 ·EPISODE
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Roofing Is Changing FAST… Most Owners Won’t Survive This Shift with Greta Bajrami Campoverde 1:09:28

Roofing Is Changing FAST… Most Owners Won’t Survive This Shift with Greta Bajrami Campoverde

CONTENT ·1:09:28 ·EPISODE
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Adapting to the New Insurance Reality in Roofing 45:10

Adapting to the New Insurance Reality in Roofing

CONTENT ·45:10 ·EPISODE
CX
Why Homeowners Forget Your Roofing Company (And How to Fix It) with Nick Branon 1:03:08

Why Homeowners Forget Your Roofing Company (And How to Fix It) with Nick Branon

CONTENT ·1:03:08 ·EPISODE
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Most Roofing Companies Are Built on Lies, and I Refused to Be One of Them 1:03:00

Most Roofing Companies Are Built on Lies, and I Refused to Be One of Them

CONTENT ·1:03:00 ·EPISODE
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Roofers Are Losing Claims Because They Don’t Know This 1:04:24

Roofers Are Losing Claims Because They Don’t Know This

CONTENT ·1:04:24 ·EPISODE
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80% Certainty, 100% Speed: How This Roofer Scaled FAST with Scott Baird 1:00:08

80% Certainty, 100% Speed: How This Roofer Scaled FAST with Scott Baird

CONTENT ·1:00:08 ·EPISODE
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Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and Weak Culture 1:04:48

Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and Weak Culture

CONTENT ·1:04:48 ·EPISODE
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900 Reviews in 3 Years?! The Secret Every Roofer Misses with Jon Starry 1:06:14

900 Reviews in 3 Years?! The Secret Every Roofer Misses with Jon Starry

CONTENT ·1:06:14 ·EPISODE
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Bankruptcy, Divorce, and a $13/hr Job… to Roofing Success with Jimmy Fazekas 57:23

Bankruptcy, Divorce, and a $13/hr Job… to Roofing Success with Jimmy Fazekas

CONTENT ·57:23 ·EPISODE
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STOP Hiring Wrong: How to Build a Roofing Team That Lasts 1:02:50

STOP Hiring Wrong: How to Build a Roofing Team That Lasts

CONTENT ·1:02:50 ·EPISODE
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From Sleeping on a Friend’s Couch to Building a Roofing Empire at 26 57:37

From Sleeping on a Friend’s Couch to Building a Roofing Empire at 26

CONTENT ·57:37 ·EPISODE
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How Two Roofers Built a Luxury Brand and Changed the Industry 1:02:54

How Two Roofers Built a Luxury Brand and Changed the Industry

CONTENT ·1:02:54 ·EPISODE
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This One Change Took a Roofing Company from Unknown to Unstoppable with Zac Payne 56:35

This One Change Took a Roofing Company from Unknown to Unstoppable with Zac Payne

CONTENT ·56:35 ·EPISODE
CX
Forget Ladder-Climbing! This Sales Team Closes Roofs in 8 States From One Office! with Kody Landals 56:00

Forget Ladder-Climbing! This Sales Team Closes Roofs in 8 States From One Office! with Kody Landals

CONTENT ·56:00 ·EPISODE
CX
How This Roofer Scaled by Fixing the One Thing Everyone Ignores with Marty Sheegog 1:03:35

How This Roofer Scaled by Fixing the One Thing Everyone Ignores with Marty Sheegog

CONTENT ·1:03:35 ·EPISODE
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How Black & White Roofing Broke All the Rules…and Won Big 55:23

How Black & White Roofing Broke All the Rules…and Won Big

CONTENT ·55:23 ·EPISODE
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Most Roofers Are Doing Referrals ALL WRONG—Here’s the Fix with Steven Ragsdale 55:32

Most Roofers Are Doing Referrals ALL WRONG—Here’s the Fix with Steven Ragsdale

CONTENT ·55:32 ·EPISODE
CX
Why Most Roofers Stay STUCK – And How to Break Free 1:02:13

Why Most Roofers Stay STUCK – And How to Break Free

CONTENT ·1:02:13 ·EPISODE
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How to Scale Your Roofing Company WITHOUT More Leads or Sales Reps with Jonathan Cronstedt 1:03:11

How to Scale Your Roofing Company WITHOUT More Leads or Sales Reps with Jonathan Cronstedt

CONTENT ·1:03:11 ·EPISODE
CX
Why Growing Too Fast Can DESTROY Your Roofing Business (Lessons from a $30M Company) 55:35

Why Growing Too Fast Can DESTROY Your Roofing Business (Lessons from a $30M Company)

CONTENT ·55:35 ·EPISODE
CX
Feeling LOST in Roofing? How to Redefine Success and Take Control with Ryan Spencer 56:51

Feeling LOST in Roofing? How to Redefine Success and Take Control with Ryan Spencer

CONTENT ·56:51 ·EPISODE
CX
Why Your Roofing Company Isn’t Making Enough Money with Zach Exposito 56:25

Why Your Roofing Company Isn’t Making Enough Money with Zach Exposito

CONTENT ·56:25 ·EPISODE
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Why Homeowners WON’T Refer You – And How to Fix It with Jonathan Broce 59:24

Why Homeowners WON’T Refer You – And How to Fix It with Jonathan Broce

CONTENT ·59:24 ·EPISODE
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The #1 Thing Sabotaging Roofing Business Growth (It’s You) with Dylan McCabe 48:59

The #1 Thing Sabotaging Roofing Business Growth (It’s You) with Dylan McCabe

CONTENT ·48:59 ·EPISODE
CX
7-Star Experience? Most Roofers Will Never Achieve This Standard with Terry Gwaltney 56:07

7-Star Experience? Most Roofers Will Never Achieve This Standard with Terry Gwaltney

CONTENT ·56:07 ·EPISODE
CX
Secrets to Becoming a Roofing Industry Influencer with Andrew Itnyre 44:08

Secrets to Becoming a Roofing Industry Influencer with Andrew Itnyre

CONTENT ·44:08 ·EPISODE
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“We Made Every Mistake Possible” – Joe Ayler on the Hard Truths of Growing a $13M Roofing Business 1:04:05

“We Made Every Mistake Possible” – Joe Ayler on the Hard Truths of Growing a $13M Roofing Business

CONTENT ·1:04:05 ·EPISODE
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How Avoiding Marketing in Slow Season Costs Roofers Millions with Elizabeth Lytle 49:50

How Avoiding Marketing in Slow Season Costs Roofers Millions with Elizabeth Lytle

CONTENT ·49:50 ·EPISODE
CX

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