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Kid Contractor Podcast
E715. How to Scale Your Green Industry Business with Paid Ads
This episode features Doug from Uproot, a marketing agency specializing in the Green Industry. Doug explains common misconceptions about internet marketing, focusing on the importance of understanding customer acquisition cost (CAC) and customer lifetime value (LTV) for effective ad spend. He also delves into how Google Ads work, emphasizing the continuous nature of optimization and the power of data in online advertising.
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