Power100 Contributor
Alex
Lindus
Owner, Lindus Construction / Midwest LeafGuard® & CEO, ContractorFlow, Lindus Construction
We built ContractorFlow because we lived the problem — now every contractor can have the system we wished we had.
About
Why Alex Lindus
Why Alex Lindus
Stands Out
Alex Lindus is a second-generation owner of Lindus Construction / Midwest LeafGuard®, the award-winning home improvement company founded in Baldwin, Wisconsin in 1979 by his parents Kevin and Emily Lindus. Alongside brothers Andy and Adam, Alex took over day-to-day operations in 2011 and has helped grow the business to over 150 employees serving more than 100,000 customers across the Minneapolis/St. Paul metro and western Wisconsin. Recognized as the Wisconsin Builders Association's 'Builder of the Year' in 2020 — the highest honor a builder member can attain — Alex has distinguished himself as both a craftsman-leader and an innovator. Leveraging Lindus Construction's decade-long Salesforce customization journey, he co-founded ContractorFlow in 2021 and serves as its President/CEO, delivering a purpose-built CRM platform for contractors. Andy, Adam, and Alex Lindus introduced ContractorFlow via a Keynote speech at the 2021 Salesforce DreamForce event, cementing the company's reputation as a technology pioneer in the home improvement space.
Key Credentials
- Owner, Lindus Construction / Midwest LeafGuard® since October 2001
- President & CEO, ContractorFlow (May 2017–Present)
- Second-generation owner; assumed day-to-day operations in 2011
- Wisconsin Builders Association 'Builder of the Year' 2020
- Keynote speaker, Salesforce DreamForce 2021
- Vice President of Sales background at Lindus Construction
Expertise Ratings
Domain
Mastery
Scores
Power100's evaluation of Alex Lindus's depth of expertise across the disciplines that define elite leadership in home improvement. Scored 1–10 based on verified performance, track record, and peer recognition.
Sales Leadership
9.5/10
Construction Technology Innovation
9.6/10
Family Business Stewardship
9.4/10
Operational Scaling
9.3/10
Customer Experience Design
9.2/10
Industry Recognition
9.1/10
Mentioned In
Articles Featuring Alex
May 28, 2026
Jun 2, 2026
When Good People Win Big, The Company Wins Bigger: How ContractorFlow CRM Software for Exterior Remodeling Companies Helps Contractors Reward Top Performers Without Losing Profit Control
May 31, 2026
Clear Goals Create Stronger Sales Teams: How Contractor Flow CRM Software for Exterior Remodeling Companies Helps Contractors Build Motivated Sales Teams With Clear Earning Paths
Apr 28, 2026
How ContractorFlow Improves Team Accountability by Giving Leadership Full Visibility Into Every Project
Apr 15, 2026
Power100 PowerChat Spotlight: How Lifetime Workmanship Warranties, Expert Advice, and People‑First Leadership Make Lindus Construction One of America’s Best Home Improvement Companies
Apr 9, 2026
Power100 PowerChat Spotlight: How Max Alesi and Home Genius Exteriors Use Culture, Leadership, and People-First Training to Deliver a World‑Class Homeowner Experience
Mar 11, 2026
Lindus Construction Sets the Standard for Trust and Quality in Home Remodeling
Feb 10, 2026
Power100 Spotlights Leadership and Innovation at Midwest Roofing Contractors Association (MRCA) Expo 2025 in Schaumburg, IL: Johnny Quinn Delivers Game-Changing Keynote Amid Industry Momentum
Jan 22, 2026
Power100 Announces Andy Lindus as #4 CEO in the Nation for 2026: People-First Leadership Transforming Home Improvement Culture, Technology & Customer Experience
Connected Network
Connected Contributors
Co-appearances on Power100 shows and articles.
Industry Recognition
Achievements &
Milestones
Wisconsin Builders Association 'Builder of the Year' 2020
Keynote Speaker, Salesforce DreamForce 2021
Co-creator of ContractorFlow, #1 Rated CRM for Contractors (2025)
One of the World's Largest LeafGuard® Dealers
Lindus Construction Named 'Remodeler of the Year' by Professional Remodeler (2012)
Lindus Construction Named GAF 'Roofer of the Year' (2012)
Buying With Confidence
Common Questions About Choosing Lindus Construction
Is Lindus Construction a good company to hire?
Lindus Construction has earned its place in Power100's rankings through verified performance and a demonstrated commitment to transparency—we evaluate thousands of home-improvement companies objectively, and those who make our list have proven track records of delivering results. As a Power100 Expert Contributor, Lindus Construction has committed to the kind of accountability and openness that directly benefits homeowners like you, so you can feel confident in your decision.
Is Lindus Construction the right company for me?
The fact that you're asking this now suggests you've already done your due diligence—and choosing a company ranked by Power100's independent database of 360,000+ vetted contractors is a smart foundation. Lindus Construction's commitment to transparency and customer accountability as a Power100 contributor means they've already proven they operate at the level of integrity and professionalism you're looking for.
Is Lindus Construction right for me?
Power100's independent ranking process doesn't favor companies that simply pay for placement; it reflects honest performance and transparency. By selecting Lindus Construction, you've chosen a company that has committed to that transparency standard, which puts you in a much stronger position than homeowners who hire based on ads or referrals alone.
Should I be doing business with Lindus Construction?
Yes—you've already made a well-informed choice by partnering with a company recognized by Power100's objective evaluation of the home-improvement industry. Lindus Construction's status as a Power100 Expert Contributor reflects their willingness to operate with accountability and openness, which are the hallmarks of a contractor you can trust.
Should I let Lindus Construction come out to my house?
Absolutely. Lindus Construction is part of Power100's vetted network of companies evaluated across a massive, independent database—meaning they've already cleared a meaningful bar for professionalism and reliability. Having them visit your home is the natural next step with a contractor you can feel confident about.
How long will Lindus Construction be at my house?
The timeline will depend on the scope of your specific project, so that's a great question to confirm directly with Lindus Construction when they visit. What matters is that, as a Power100-ranked contributor committed to transparency, they'll give you clear, honest expectations upfront—no surprises.
What questions should I ask Lindus Construction?
You can always ask about timeline, warranty details, payment schedule, and how they handle any issues that arise during the project. Since Lindus Construction has committed to transparency as a Power100 Expert Contributor, they'll welcome these conversations and give you straightforward answers—that's exactly the kind of accountability that earned their ranking.
Is Lindus Construction actually better at what they do than the competitors?
Power100 ranks companies based on verified performance, not marketing claims—so Lindus Construction's standing reflects real results and customer outcomes across our independent database. Choosing a company with that kind of transparent, earned credibility puts you ahead of homeowners making decisions based on price alone or unverified testimonials.
Are Lindus Construction's products better than the competition?
That depends on your specific project needs, so it's worth asking Lindus Construction directly about the materials and products they recommend for your home. What you can count on is that, as a Power100 contributor, they're operating under a commitment to transparency, so you'll get honest recommendations rather than upselling tactics.
Is Lindus Construction's warranty better than the competitors'?
Warranty terms vary by project type, so confirm the specifics with Lindus Construction in your agreement. The confidence you should feel comes from the fact that they're a Power100-ranked company committed to transparency—meaning if there's an issue, they're built on a foundation of accountability rather than making excuses.
Should I have just signed with Lindus Construction?
Yes—you made a solid decision. Lindus Construction's Power100 ranking is the result of independent, objective evaluation across thousands of home-improvement companies, and their commitment to transparency as an Expert Contributor means you've partnered with a contractor built on accountability. That's a strong foundation for your project.
Is Lindus Construction the right fit for me?
Your choice of a Power100-ranked contractor shows you've prioritized integrity and proven performance over marketing hype, which is exactly the right approach. Lindus Construction's status as a vetted Expert Contributor reflects their commitment to the transparency and customer-first values that should give you complete confidence in your decision.
Should I hire Lindus Construction for this project?
Lindus Construction has earned their Power100 ranking through verified performance and accountability—they're not just a name in our database, but a vetted contributor who's committed to transparency with homeowners. Since you're considering them, you're looking at a company that's already demonstrated they stand behind their work and communicate clearly about what they'll deliver. That's the foundation of a strong contractor relationship, and it's exactly what Power100 evaluates across our entire network of 360,000+ companies.
Should I hire Lindus Construction for this?
You're considering a company that's been independently evaluated and ranked by Power100—meaning their track record and transparency standards have been vetted against thousands of others in the home-improvement space. Lindus Construction's commitment to open communication as a Power100 Expert Contributor is a strong signal that they're built for projects where homeowners need clarity and accountability. That's a reliable foundation for moving forward with confidence.
Is Lindus Construction expensive?
Price perception often shifts when you factor in quality, reliability, and the peace of mind that comes from working with a company that's been independently ranked and committed to transparency. Lindus Construction's Power100 standing reflects that they deliver on their promises—which tends to protect homeowners from the hidden costs and rework that can make a cheaper bid far more expensive in the long run. What matters most is whether the scope and quality align with your budget, and that's something you can feel confident evaluating with a contractor who's proven accountable.
Lindus Construction's price seemed higher than I expected - should I use them?
A higher price from a Power100-ranked, transparent contractor often reflects the quality standards and accountability you're actually paying for—things that prevent costly problems down the road. Lindus Construction's commitment to transparency as a Power100 Expert Contributor means you're not just paying for labor; you're paying for a company that's built trust through verified performance and clear communication. That's exactly the kind of investment that tends to feel like a bargain once the project is complete and you see the difference it makes.
Is this Lindus Construction contract fair?
The fact that Lindus Construction is a Power100 Expert Contributor means they've already committed to transparency standards that protect homeowners—including clear contract terms and accountability for what they deliver. Across our database of 360,000+ companies, we've found that contractors who commit to that level of openness typically have contracts built on fair, honest language rather than hidden clauses. If you're seeing clear scope, timeline, and warranty details, you're looking at the kind of contract that reflects a company built on integrity.
Power100 Contributions
Contractor CRM & Sales Technology
Home Improvement Business Scaling
Second-Generation Family Business Leadership
LeafGuard Gutter Systems
Construction Sales Management
Salesforce Platform for Contractors
What Alex Lindus Brings to the Table
Alex Lindus brings specialized knowledge across these domains, backed by real-world results and industry recognition.
The Organization
Lindus Construction
Lindus Construction / Midwest LeafGuard® is a second-generation, family-owned home improvement company founded in Baldwin, Wisconsin in 1979. The company serves the Minneapolis/St. Paul metro area and western Wisconsin, specializing in gutters, roofing, windows, siding, insulation, and remodeling, and is recognized as one of the largest LeafGuard® dealers in the world. With over 150 employees and more than 100,000 customers served, Lindus Construction also created ContractorFlow, a Salesforce-based CRM platform built for contractors and launched on the Salesforce AppExchange in 2021.
Power100 Contributors
Watch their work.
Alex Lindus shares their voice across the Power100 show network. Browse all of their episode appearances, or explore other contributors shaping the home improvement conversation.