Why Chasing Revenue Is Hurting Landscapers And What To Do Instead w/ Financial Expert, Greg Crabtree

Prioritize profitability over revenue: Only take on work that is profitable, and cut operating costs if margins are insufficient.

Become fully capitalized: Maintain two months of operating expenses in cash and have no draws on lines of credit.

Focus on operational excellence: Ensure your team and processes are top-tier in field services, back office, quoting, and pricing.

Identify market opportunities: Analyze weak competitors and be ready to take advantage when they falter, especially with emergency work.

Charge appropriately for immediate services: Do not be shy about charging a premium for emergency work, particularly when fixing another contractor's mistakes.

Owners must be financially responsible: Only draw money from the business after it is fully capitalized and has excess cash, not in anticipation of future profits.