407 – Breaking the Feast/Famine Cycle How Remodelers & Builders Build a Consistent Pipeline

Commit to consistent marketing and sales efforts year-round, even when busy, to prevent future famines and support growth.

Know your average time from first contact to signed contract to better predict revenue and maintain confidence in marketing investments.

Build a wide and robust pipeline with leads at every stage of your sales funnel to ensure continuous opportunities and justify hiring for growth.

Nurture leads who aren't ready to buy immediately by putting them into email campaigns, recognizing the long buying cycle in the industry.

Treat your marketing budget like payroll, maintaining continuous investment in diverse channels rather than stopping and starting tactics.

Implement a comprehensive 'attract, convert, nurture' strategy utilizing SEO, paid ads (especially Google Ads), lead magnets, and consistent email marketing for long-term lead generation.