The Words We’ll Carry Into Next Year
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Key Takeaways
Cultivate a strong online presence by being interesting and exciting to attract and retain customers; don't let your business be 'boring' online.
Partner with marketing agencies that understand your specific needs, whether it's lead generation, social media, or full-service digital marketing, to enhance your brand and sales.
Embrace the passion and commitment that define the trades; working with genuinely vested owners creates a more joyful and productive environment.
Practice 100% responsibility: always ask how you contributed to any situation, good or bad, to foster personal and leadership growth.
Continuously evolve as a leader; acknowledge past shortcomings and actively work on self-improvement to become more effective.
Base your marketing budget on intentional revenue goals, allocating 5-12% of projected revenue to marketing, depending on desired growth.
Work backward from your closing rates and desired leads per department to build a strategic and effective marketing plan and budget.
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