Inner Circle
Join Inner CircleJoin
← Back to Listen
Content

Rewind Series – Revisiting Google Business Profile — What Contractors Must Know in 2026

⏱️ 22:37 🎤 Meredith Medlin, Caitlyn Noble
AUDIO EPISODE
Rewind Series – Revisiting Google Business Profile — What Contractors Must Know in 2026
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Introduction to Rewind Series
    The hosts introduce the 'Rewind Series' for the Digital Marketing for Contractors Podcast, focusing on updating popular episodes with 2025 insights.
  • 0:19
    Revisiting Google My Business
    The hosts discuss how the podcast is revisiting an old episode from February 2023, originally about Google My Business, now updated for Google Business Profile.
  • 0:33
    2023 GBP Focus Recap
    The hosts recap the original 2023 episode's focus on clarifying what Google My Business is and how contractors can use this free tool.
  • 4:59
    Shift to Zero-Click Searches
    The discussion highlights the 2023 shift towards 'zero-click searches' where homeowners get all necessary information from GBP without visiting a website.
  • 7:02
    What Remains True for GBP
    The hosts detail what aspects of Google Business Profile management remain true and important for contractors in the current landscape.
  • 13:39
    Google Prioritizes Local Intent
    The episode explains how Google now heavily prioritizes local intent, with proximity being a top ranking factor for GBP.
  • 15:47
    Photos and Videos Impact Ranking
    The hosts emphasize that authentic job site photos and videos now significantly impact GBP ranking and visibility.
  • 18:52
    GBP Messaging is Mainstream
    The discussion covers how GBP messaging is now mainstream, with homeowners expecting direct communication and Google penalizing slow responses.
  • 21:42
    Crackdown on GBP Violations
    The hosts detail Google's harsher crackdown on GBP violations, including keyword stuffing in business names and inconsistent information.
  • 27:15
    Google Posts and Ranking
    The episode explains that Google Posts are now directly tied to ranking relevance, and their content helps Google understand services and locations.
  • 34:53
    Review Velocity and Quality
    The hosts discuss how Google now values review velocity and quality more than the total number of reviews for GBP.
  • 39:28
    GBP Must-Do Checklist
    The episode provides a comprehensive checklist of 'must-do' actions for contractors to optimize their Google Business Profile in 2026.

Speakers

M
Meredith Medlin
Host
C
Caitlyn Noble
Host

Key Takeaways

✦

Maintain two digital homes: your website and your Google Business Profile, as GBP often serves as the first point of contact for customers.

✦

Regularly update your service areas quarterly to match real job locations and prove your presence in those areas.

✦

Upload 3-5 raw, unpolished photos or videos directly from job sites weekly to boost visibility and engagement on your GBP.

✦

Turn on GBP messaging and assign an internal role for quick responses to avoid being labeled as 'slow to respond' by Google.

✦

Post 2-3 weekly updates on your GBP including product brands, service types, neighborhoods, and job stories to help Google understand your services and improve ranking.

✦

Actively solicit 4-6 new, detailed reviews monthly, responding to all reviews (positive and negative) to show consistent activity and build trust.

✦

Audit your Google Business Profile quarterly to ensure correct business name, stable address, consistent categories, and limit staff access to prevent accidental violations.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle →
POWER100

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io