TCF1094: Your Bank Account Is a Report Card. Own That

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Key Takeaways
Treat your bank account as a report card: It truthfully reflects your leadership and business decisions, not just effort or intention.
Stop making excuses: Blaming external factors like the economy or market conditions prevents you from addressing core business problems.
Know your numbers: Understand your gross profit, overhead, net profit, and cash on hand weekly to effectively manage and improve your business.
Price for profit on purpose: Calculate direct costs, then apply your target gross profit margin (e.g., double costs for 50% GPM) rather than guessing or undercutting.
Job cost every project: Track actual costs against estimates to identify where you're losing or making money, learning from each project to prevent future mistakes.
Raise your standards: Do not tolerate poor performance, late payments, or scope creep; enforce your standards with clients and employees to improve efficiency and profitability.
Shift your identity: Embrace the role of a business owner and CEO, focusing on numbers, profit, and strategic leadership, rather than just being a technician.
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