S2-EP10: The Trust Trilogy

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Key Takeaways
Prioritize self-trust: Before expecting clients to trust you, ensure you trust your own numbers, pricing, leadership, and future.
Eliminate exit strategies: 'Burn the boats' in your business decisions to commit fully and avoid reserving energy for retreat.
Build trust through consistent action: Earn self-trust by consistently doing what you say you will do, even when it's difficult.
Track integrity, not just results: Focus on maintaining personal integrity and fulfilling your commitments, as results will follow.
Shrink promises and remove loopholes: Make smaller, actionable promises to yourself and eliminate excuses or 'negotiating tools' that prevent follow-through.
Develop sales confidence: Understand that your inner confidence and belief in your value are communicated non-verbally and influence client perception more than words.
Leverage mindset training: Recognize that mindset is critical for success in sales, fitness, and overall business growth, just as important as technical skills.
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