From 5% to 15% Profit in 3 Years (Contractor Transformation Story)
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Tim Brown Jr., CEO of RGS Exteriors and a fourth-of-five-generation exteriors operator, took the company from 5% to 15% net profit in three years.
Top-line growth is overrated; the real focus should be bottom-line profitability β chasing revenue without margin is a trap.
Early on, the instinct to keep money rather than invest in a coach held him back; getting past that 'I'd rather keep it for myself' mindset was a turning point.
He captures ideas anytime in 90 (EOS) software instead of texting the team at odd hours, then works them with the executive team at quarterly offsites away from the office.
Profitability buys the freedom to test initiatives (like a dedicated rehash/outbound-call rock) and keep going long enough to dial them in β or cut them without pain.
Masterminds are one of his biggest levers for headspace β he's in four, citing Napoleon Hill's idea that two minds together create a third.
Know the value of your expertise: he once charged a ~$70M competitor $15,000 for a day to fly in and learn his process β proof that what you know is worth paying for.
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