Fine Tuning Your Marketing Strategy with Rob Murray
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Key Takeaways
Ensure your website has clear, actionable calls to action 'above the fold' (visible without scrolling) to guide visitors to contact you or request a quote.
Build Google's trust (authority score) by acquiring quality backlinks from reputable websites in your niche, as this significantly impacts your search rankings.
Implement a 'pillar blog post' strategy: create long-form, expert content on a specific niche or local area, then break it down into multiple shorter blog posts and videos.
Use AI tools like ChatGPT for content generation, but always infuse it with your unique subject matter expertise and vet the output for accuracy and tone.
Prioritize lead follow-up: contact leads within five minutes of inquiry for a 400% higher chance of connection, and plan for 5-8 follow-ups to maximize conversion rates.
Approach follow-up with 'polite persistence' – be professional and helpful, not pushy, demonstrating your commitment to assisting potential clients.
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