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Ep 77. Make Your Phone Ring: Crush Competitors with Intrigue Media

⏱️ 1:04:05 🎀 Jason Lee, Jordan Upcavage, Rob Murray, Vanessa McQuaid
AUDIO EPISODE
Ep 77. Make Your Phone Ring: Crush Competitors with Intrigue Media
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Chapters

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  • 0:00
    Welcome to Green Side Up
    Jason and Jordan introduce the podcast and their guests, Rob and Vanessa from Intrigue Media.
  • 0:44
    Intrigue Media's Origin
    Rob shares the humble beginnings of Intrigue Media, starting from playing online poker to selling digital signage ads with a credit card.
  • 1:45
    Transition to Online Marketing
    Rob and Vanessa explain how client requests for website and online help led them into the digital marketing space and Vanessa's initial apprehension with sales.
  • 2:58
    Niche: Landscape Industry
    Intrigue Media details their strategic decision to focus on the home improvement and eventually the landscaping industry, meeting the hosts at a trade show.
  • 4:00
    Partnership with Hosts
    Jason and Jordan recount their first meeting with Intrigue Media at a conference and the subsequent partnership to enhance their businesses' online presence.
  • 5:08
    Immediate Action & Results
    Jordan praises Intrigue Media's swift website development and their strategic approach to Google Ads and SEO, highlighting the quick, positive impact on lead generation.
  • 6:19
    Marketing Insights
    Rob and Vanessa offer valuable advice on Google reviews, lead response times, and sales follow-ups for landscaping businesses.
  • 7:49
    The 'Why' Behind Decisions
    Jordan emphasizes the importance of understanding the 'why' behind decisions and fostering a culture of action over stagnation in business.
  • 8:46
    How to Connect with Intrigue
    Rob and Vanessa provide listeners with ways to connect with Intrigue Media and access their extensive resources for marketing knowledge.

Speakers

J
Jason Lee
Host β€” seasoned landscaper
J
Jordan Upcavage
Host β€” true tree whisperer
R
Rob Murray
V
Vanessa McQuaid

Key Takeaways

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Prioritize Google reviews: Ask every customer for a review and provide easy methods or templates for them to write one.

✦

Respond to leads immediately: Contact new leads within five minutes to significantly increase conversion rates.

✦

Follow up consistently: Leads often require five to eight follow-ups before converting; don't give up after the first attempt.

✦

Invest in office staff: Even if small, having someone dedicated to answering calls and managing leads can prevent missed opportunities and significantly boost revenue.

✦

Explain the 'why' to your team: When implementing new strategies or making decisions, clearly communicate the reasoning behind them to foster team buy-in and effective execution.

✦

Embrace action over stagnation: Don't delay decisions or actions; constantly try new things, learn from outcomes, and pivot as needed to drive continuous growth.

✦

Leverage specialized marketing: Partner with marketing companies that niche down in your industry, as they understand specific market needs and can apply proven strategies.

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