Ep 121. DSL, Drum Circles, and Deep Roots: How Erin Found the Green Industry

⏱️ 1:08:13 🎤 Jason Lee, Jordan Upcavage, Aaron Alvarez

AUDIO EPISODE

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Introduction

Jason and Jordan introduce the podcast and Erin Alvarez, setting the stage for her unique story.
0:48

Erin's Background

Erin shares her early life, growing up with a love for the outdoors and science, and her family's non-traditional career paths.
5:05

College Struggles

Erin recounts her academic journey at UF, including her shifts in majors and a challenging semester that led to a pivotal realization.
16:57

Finding Horticulture

Erin details how she discovered environmental horticulture, found a mentor in Dr. McConnell, and embraced a path that aligned with her passions.
34:09

The Horticulture Club

Erin discusses her involvement in the horticulture club, overcoming initial intimidation, and forming lasting friendships.
45:46

Planet Competition

The hosts reminisce about their first Planet competition in Baltimore, including humorous anecdotes about Neil's drum circle and Jason's first plane ride.
54:40

Deep South Landscaping

Jason and Erin share the story of how they started 'Deep South Landscaping' together, fueled by a shared work ethic and passion.
1:00:17

Future Endeavors

The conversation shifts to Erin's current role as Business Development Manager at Sky Frog Landscape and the long-term vision for its growth.

Speakers

Jason Lee

Host

Jordan Upcavage

Host

Aaron Alvarez

Business Development Manager at Sky Frog Landscape

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Prioritize practical experience alongside academic learning, as demonstrated by Erin's internships and real-world projects.

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Network effectively within your industry; joining clubs or associations can lead to scholarships, mentorship, and job opportunities.

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Be adaptable in your career path; it's okay for your interests and roles to evolve over time.

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Focus on characteristics and function in design rather than specific plant names, especially in landscape architecture.

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Develop a strong work ethic and seek out collaborators who share that drive, as seen in the formation of 'Deep South Landscaping'.

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Understand that business growth, especially in specialized sectors like commercial landscape maintenance, requires long-term planning and patience.

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Invest in clear and detailed proposals to differentiate your business, even if it's a new venture or bidding against established competitors.

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