Ep 109. Nick Sutherland – Converting Neighbors into Clients with SendJim

Prioritize continuous marketing, even during slow seasons, to maintain momentum and ensure a full calendar when busy periods return.

Implement hyper-targeted direct mail campaigns by sending postcards to neighbors of completed jobs, turning each project into a marketing opportunity.

Utilize automated handwritten cards for quote follow-ups to maintain a personal touch with prospects, even as your business grows.

A/B test different offers (e.g., feature-based vs. discount-based) and postcard designs to determine what resonates best with your local market.

Start with neighbor mailing as an entry-level direct mail strategy, leveraging existing jobs to cost-effectively generate new leads in concentrated areas.

Leverage SendJim's custom list import feature to send targeted handwritten cards to strategic partners like property managers or interior designers quarterly or semi-annually, fostering long-term relationships.

Take advantage of SendJim's flexible month-to-month plans and consider using their customer success team for guidance on optimizing campaigns and design.