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Content

316 – What to Do with Too Many Leads

⏱️ 10:18 🎤 Spencer Powell
AUDIO EPISODE
316 – What to Do with Too Many Leads
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Chapters

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  • 0:00
    Remodeler Workshop Announcement
    Host Spencer Powell introduces an upcoming workshop for remodelers and custom builders covering digital marketing, sales, hiring, and business scaling.
  • 1:52
    The Problem of Too Many Leads
    The host discusses how clients sometimes want to pause marketing when they have too many leads, viewing it as a natural reaction to growth challenges.
  • 3:33
    Don't Pause Marketing
    Spencer explains why stopping marketing, especially SEO, is detrimental and hard to reverse, potentially recreating the initial problem of insufficient leads.
  • 4:46
    Raise Your Pricing
    The first recommended strategy is to raise prices, increasing gross margin on projects and providing confidence for future hiring.
  • 6:01
    Be Choosier on Projects
    The second strategy involves selecting only preferred project types, such as larger renovations, and referring out less desirable ones.
  • 6:43
    Build Out Your Backlog
    The third strategy suggests continuing to book projects further out into the future, thereby extending the project backlog.
  • 7:33
    Maintain Lead Flow for Growth
    Spencer emphasizes that consistent lead flow provides optionality, allowing businesses to confidently scale their team and operations.
  • 8:24
    Choose Better Problems
    The host concludes by encouraging contractors to view an abundance of leads as a positive problem, leading to strategic improvements rather than reverting to lead scarcity issues.

Speakers

S
Spencer Powell
Host

Key Takeaways

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Never pause your marketing efforts, especially for long-term strategies like SEO, as turning it back on effectively can be challenging and costly.

✦

If you have too many leads, strategically raise your pricing to improve gross margins and make each project more profitable, even if it means fewer 'yeses'.

✦

Be selective with the projects you take on; focus on those that align with your ideal work or larger goals, and consider referring out less desirable projects.

✦

Actively build a robust backlog by continuing to book projects months or even a year in advance, clearly communicating timelines to clients.

✦

Use consistent lead flow as a confidence builder to justify hiring more staff and expanding your team, supporting future growth.

✦

Embrace the 'problem' of too many leads as an opportunity to refine your business model, increase profitability, and become more choosy about your work.

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