Do Manufacturers Make Good Partners? – Lauren Carlson – Atlas Roofing

A true manufacturer partnership is about more than rebates - Atlas provides tailored tools and resources (the web injector, pro portal, co-branded materials) that help contractors build their business and stand out.

Elite contractor status is rarer than it sounds - only about 140 companies are Atlas Platinum contractors, a fraction of a percent when a single market like Dallas has ~4,000 contractors.

The tiers are attainable, not out of reach - Silver at 25 systems, Gold at 50, Platinum at 100 systems in a year, and Diamond after three consecutive Platinum years; entry starts with just trying Atlas on three jobs.

Polymer-modified shingles are a game-changer - increased durability and impact resistance; side by side against an oxidized asphalt shingle, it's a no-brainer for homeowners, and the Storm Master Shake was rated 'excellent' in IBHS fortified testing.

Ventilation is one of roofing's most common problems - after hail, improper (under- or over-) ventilation is the number one issue; homeowners rely on contractors to get it right, so Atlas built a new ventilation system (high-profile, Stealth Ridge, hip and ridge, High Point) into a complete roof system.

Scotchgard protector technology is a door-opener - eliminating black streaks with the 3M/Scotchgard name immediately resonates with homeowners; Atlas is celebrating its one-millionth Scotchgard-protected home.

Certification unlocks networking and learning - the biggest thing non-members miss is getting together with other elite contractors to share experiences, plus exclusive programs, reward trips, and a high-production (not cheesy) event.

Atlas is easing the friction points contractors hate - new pro-portal tools and enhanced warranty programs are making roof registration simpler, rolling out to Platinum/Diamond first and then down to Gold.