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The American Contractor Show

How A Contractor Created The Catch-All to Solve a Problem

πŸ“… August 13, 2020 ⏱️ 22:10 🎀 John Dye, Eric

Chapters

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  • 0:00
    Intro from New Orleans and the Win the Storm walkthrough
  • 1:06
    The Catch-All started with a contractor's problem
  • 2:12
    Turn your daily frustrations into products
  • 3:49
    Storm update and sponsor shoutouts
  • 5:24
    Arriving at Catch-All HQ in Tyler, Texas
  • 6:29
    Problem #1: magnets don't get every nail
  • 7:32
    Problem #2: metal detectors and false positives
  • 8:37
    The breakthrough: keep nails off the ground
  • 10:14
    The first 3D-printed pole-topper prototype
  • 11:19
    The nerf-football proof of concept
  • 12:23
    Simplifying: fewer moving parts
  • 13:26
    Two years in the field, then injection molding
  • 16:39
    Beefing up the final production design
  • 17:44
    Funding R&D while running AVCO and scaling up

Speakers

J
John Dye
Host, The American Contractor Show
E
Eric
The Catch-All (Tyler, TX)

Key Takeaways

✦

The best contractor products come from the field - The Catch-All exists because Heath Hicks and his team at AVCO were frustrated by nails left behind on job sites and decided to solve it themselves.

✦

Contractors already spot the problems - the daily 'I wish this tool did X' moments are a huge, often-wasted opportunity to be innovative and build your own solution.

✦

Failed attempts are part of the process - strongest-magnet rigs scraped on speed bumps, and metal detectors wasted hours chasing false positives from East Texas iron-ore soil.

✦

Reframe the problem to unlock the answer - the breakthrough came from asking 'how do we keep nails from ever touching the ground?' instead of how to pick them up, inspired by a trampoline net.

✦

Rapid-prototype cheaply before you commit - the team used 3D printers (and even a nerf football zip-tied to a pole) to test proof-of-concept pole-toppers before spending on tooling.

✦

Design for simplicity - fewer moving parts means fewer things to break and cheaper manufacturing, a principle that guided every iteration.

✦

Injection molding pays off at scale - after two years of 3D-printed parts breaking from low shear strength, investing in expensive tooling produced a stronger, cheaper final design with an added rigidity sleeve.

✦

Use your own company as the test market - running AVCO funded the R&D and gave four crews a year-round proving ground, letting the product mature before it went to market and became a business doing 10x its prior volume.

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