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Marketing Matters

From 5% to 15% Profit in 3 Years (Contractor Transformation Story)

πŸ“… August 27, 2025 ⏱️ 42:15 🎀 Tim Brown Jr., Rich Harshaw

Chapters

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  • 0:00
    Meet Tim Brown Jr. β€” 5% to 15% Net Profit in 3 Years
  • 4:10
    A Fourth-Generation Operator's Turning Point
  • 8:47
    Overcoming the Fear of Paying for Help
  • 16:51
    90 Software & Quarterly Executive Offsites
  • 23:20
    Setting Rocks You Can Afford Because You're Profitable
  • 29:56
    The Power of Masterminds ('Two Minds Become Three')
  • 36:05
    Charging for Your Expertise β€” The Brian Elias Story

Speakers

T
Tim Brown Jr.
CEO, RGS Exteriors
R
Rich Harshaw
Host, Marketing Matters

Key Takeaways

✦

Tim Brown Jr., CEO of RGS Exteriors and a fourth-of-five-generation exteriors operator, took the company from 5% to 15% net profit in three years.

✦

Top-line growth is overrated; the real focus should be bottom-line profitability β€” chasing revenue without margin is a trap.

✦

Early on, the instinct to keep money rather than invest in a coach held him back; getting past that 'I'd rather keep it for myself' mindset was a turning point.

✦

He captures ideas anytime in 90 (EOS) software instead of texting the team at odd hours, then works them with the executive team at quarterly offsites away from the office.

✦

Profitability buys the freedom to test initiatives (like a dedicated rehash/outbound-call rock) and keep going long enough to dial them in β€” or cut them without pain.

✦

Masterminds are one of his biggest levers for headspace β€” he's in four, citing Napoleon Hill's idea that two minds together create a third.

✦

Know the value of your expertise: he once charged a ~$70M competitor $15,000 for a day to fly in and learn his process β€” proof that what you know is worth paying for.

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