Episode – 2084 Increase Lead Set Rate By 30% (yes, 30%!) Using this AI Tool (Lace AI)

Lace AI analyzes 100% of your calls, not a 5% manual sample — so decisions aren't based on the 95% no one listened to, and you can act on an objection trend today instead of next week.

It's 'Real or Zero for the call center': it scores every CSR against your uploaded playbook, shows why a call was mishandled, and surfaces clips of teammates who overcame the same objection so reps self-correct without waiting for a manager.

The single north-star metric is set rate (bookings), front and center; whatever happens in the home is between the sales manager and the closing tool — Lace's job is to fill more appointments from existing leads.

Biggest recurring objections it catches: price (reframe 'cost' as 'investment'), sounding robotic, and spousal/decision-maker objections; interestingly, reps who talk faster tend to close at a higher rate.

Near-real-time (5-min delay) by design — it grades the whole call for cohesive coaching rather than live band-aids, and emails the manager immediately to rescue a high-value job that didn't book (threshold configurable).

Results: Carefree Home Pros saw a 35% net sales increase in two months with some reps doubling bookings — no new hires, no added ad spend; typical set-rate lift is 20-40%, and most see the big jump within one to two months.

Pricing is $299/CSR/month with a ~3-CSR sweet spot (they'll take one); at high remodeling tickets one extra booked call more than pays for it — it connects to your dialer/CRM (Service Titan, etc.) so onboarding is easy but it won't track fully missed calls.