10 Things to Fix Before Running Ads for Your Home Service Business

Before spending on ads, optimize your Google Business Profile by adding comprehensive data, responding to reviews with SEO-friendly replies, and consistently posting photos/videos to improve visibility and trust.

Prioritize website conversion rate optimization by ensuring your site loads quickly, is mobile-friendly, clearly states your services and service areas in the headline, and has an easily accessible and streamlined contact form on the homepage.

Simplify your contact forms to collect only essential information. Asking for too many details upfront can significantly reduce conversion rates by intimidating potential customers, especially when in growth mode.

Boost lead capture by making sure someone is available to answer calls for at least 10 hours a day, six days a week. Human interaction can upsell better than AI, but even AI is better than no response.

Implement a maximum 24-hour lead time for delivering estimates. Rapid response to inquiries, ideally instantly or within hours, prevents customers from seeking services elsewhere.

Automate SMS and email follow-ups for estimates with varied angles, scarcity, and urgency, rather than just repeatedly asking if they received the quote, to keep customers engaged and move them towards acceptance.

Actively make follow-up phone calls for all estimates. Test results show a significant increase in close rates (from 34% to 67%) when customers are called at least three times, using strategies like special promotions or limited availability.