Why Ignoring Google Business Profile Is Killing Leads for Landscapers & Hardscapers w/ Nick Conley from Tekton Growth
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Key Takeaways
Optimize your Google Business Profile (GBP) as if it's an investment; consistent effort over time yields significant ROI.
Maintain consistency across all online platforms (website, Facebook, GBP) for your business name and details to build trust with Google.
Regularly upload a mix of photos (crew working, trucks, in-progress jobs, finished projects) to your GBP to show activity and build customer trust.
Strategically select your primary and secondary business categories on GBP, focusing on how clients search, not just your preferred terminology. For hardscapers, 'landscape designer' or 'masonry contractor' can be effective.
Thoroughly fill out your GBP 'Services' section with detailed descriptions, incorporating target locations and relevant keywords, even using AI tools like ChatGPT to generate content efficiently.
Consider having a physical business address visible on your GBP, even if it's a small office space, as Google's algorithm favors businesses with locations for local ranking.
Actively manage customer reviews; respond professionally to all reviews, especially negative ones, by stating facts and offering resolutions, as this demonstrates integrity and builds confidence.
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