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What if you stopped selling hours… and started selling a result?

⏱️ 17:49 🎤 Diane Greenwood, Louise Trehearn
AUDIO EPISODE
What if you stopped selling hours… and started selling a result?
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Chapters

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  • 0:00
    Per-Job Pricing Introduction
    The hosts introduce the concept of per-job pricing as an alternative to hourly rates, highlighting its growing popularity and the mindset shift required for implementation.
  • 1:17
    Louise's Experience
    Louise shares her past experience with per-job pricing, noting its potential for exploitation with staff and the importance of clear communication with clients.
  • 4:17
    Customer Focus & Standards
    The host emphasizes that customers prioritize a clean home, not the hours spent, and how per-job pricing allows businesses to sell quality and guaranteed results.
  • 7:34
    Rewarding Efficiency
    The hosts discuss how hourly rates can penalize efficient cleaners, whereas per-job pricing rewards skill and speed, allowing for higher effective hourly rates.
  • 9:29
    Monthly Cleans & Minimums
    The host explains the strategy of setting minimums for monthly cleans (e.g., four hours) to ensure profitability and manage customer expectations for less frequent services.
  • 13:30
    Initial Cleans & Add-Ons
    The discussion covers how per-job pricing can be applied to initial cleans to set a clear scope and manage expectations, as well as incorporating add-on services to combat 'job creep'.
  • 17:05
    Solo Cleaner Benefits
    The host highlights per-job pricing as an ideal model for solo cleaners, enabling them to maximize earnings and build a stable client base without the constant need for new customers.

Speakers

D
Diane Greenwood
Host
L
Louise Trehearn
Host

Key Takeaways

Consider offering per-job pricing for your services to emphasize the value of the result rather than the time spent, potentially increasing your effective hourly rate.

For less frequent services like monthly cleanings or extensive projects, establish minimum service durations or set a fixed price to ensure profitability and manage workload effectively.

Clearly define the scope of work for initial or deep cleans and communicate this to clients upfront to manage expectations and avoid dissatisfaction.

Implement an 'included services' list and an 'add-ons' menu to clearly differentiate between standard work and extra services, preventing 'job creep' and providing opportunities for upselling.

For solo contractors, adopting a per-job pricing model, especially for full-day or less frequent but more intensive jobs, can lead to higher earnings and a more manageable schedule.

Develop strong sales skills to confidently communicate the value of your services, regardless of whether you're charging hourly or per-job.

If implementing per-job pricing with a team, create internal time guides and quality control measures to maintain standards and prevent rushed work.

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