Bonus Episode: Where Did All My Web Traffic Go? – Greg Bray and Kimberly Mackey
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Key Takeaways
Invest in high-quality, comprehensive content that directly answers potential buyers' questions, as AI tools prioritize authoritative information.
Understand that AI is shifting where buyers do their initial research; ensure your content is accessible and optimized for AI platforms, not just traditional search engines.
Utilize AI tools like Gemini to analyze your online presence and identify content gaps or inaccuracies by asking about your own company and competitors.
Break down long-form content (blogs, videos) into smaller, reusable pieces for various platforms (emails, social media, newsletters) to maximize reach and reinforce your message.
Configure Google Analytics and CRM systems to track traffic and leads from AI bots to understand their impact and optimize your marketing efforts.
Don't ignore traditional SEO; foundational elements like site maps, schema data, and internal linking are still crucial for both search engines and AI comprehension.
Foster collaboration between sales and marketing teams to identify common buyer questions and pain points, using this insight to create relevant, problem-solving content.
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