Inner Circle
← Back to Listen
Content

316. I’m Giving Up

⏱️ 33:25 🎀 Aaron Sutter
AUDIO EPISODE
316. I’m Giving Up
0:00
0:00

Chapters

Click to jump to section

  • 0:00
    Welcome & Intro
    Aaron Sutter introduces himself and the podcast, explaining his current business ventures and inviting listeners to follow his journey.
  • 3:04
    Family Vacation Recap
    Aaron details his recent spring break trip to Holmes County, Ohio, sharing experiences with the local Amish community, historical sites, and navigating his wife's injury.
  • 11:28
    Google Business Suspension
    Aaron explains the frustrating issue of his Gravel Blasters Google My Business listing being suspended after a move and the difficulty of getting it reinstated.
  • 15:32
    Google's Unwritten Rules
    He elaborates on Google's inconsistent and unwritten guidelines for business verification, which have led to thousands of suspensions for service-based businesses.
  • 21:25
    New Marketing Strategy
    Aaron outlines his plan to shift to traditional marketing methods like yard signs, Yelp, and Bing, and word-of-mouth referrals, as Google is no longer a viable option for his business.
  • 26:03
    Monopoly Concerns & Outlook
    He expresses his concern about Google's monopoly in business listings and reiterates his commitment to overcoming the challenge through perseverance and old-school tactics.

Speakers

A
Aaron Sutter
Host β€” Host of Mowing In The Dark

Key Takeaways

✦

Regularly back up or screenshot your Google My Business listing data, as changes or moves can lead to suspensions and data loss.

✦

Diversify your online presence beyond Google My Business by establishing profiles on platforms like Yelp and Bing, to avoid over-reliance on a single channel.

✦

Implement traditional marketing strategies such as yard signs, business cards, and actively seeking word-of-mouth referrals, especially if online visibility becomes challenging.

✦

Network with other contractors and join industry-specific online groups to share experiences and learn potential workarounds for common business challenges, like Google suspensions.

✦

Avoid making any changes to your Google My Business listing unless absolutely necessary, as even minor edits can trigger suspensions that are difficult to resolve.

Want the full experience?

Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.

Join Inner Circle β†’

Inner Circle Membership Portal © 2026 Power100. All rights reserved.

power100.io