Brush Busters 23: If I Only Had $1,500 To Start Over, I’d Do This

Prioritize understanding your personal and business financial needs before investing in marketing; calculate your break-even point for both.

With a limited budget (under $5,000), avoid paid advertising like Facebook ads; focus on strategies that leverage time over money.

Identify a high-value 'bomb neighborhood' with visible pride of ownership (manicured lawns, nice cars) and focus all your marketing efforts there.

Implement a three-layered neighborhood marketing strategy: strategically placed lawn signs, targeted door hangers/flyers, and direct door-to-door canvassing.

Once a job is booked, immediately implement job site marketing (more signs, 'wet paint' flyers) to generate additional leads from surrounding homes.

Embrace door-to-door canvassing by expecting 'no's' and framing each rejection as a step closer to a 'yes'; a consistent '20-mile march' mentality is crucial.

Don't wait for perfect marketing materials; take imperfect action by starting door-to-door canvassing immediately, even if it's just with your personal introduction.