422: Google Business Profile Hacks Every Roofer Needs to Know
Chapters
Click to jump to section
Speakers
Key Takeaways
Focus on 'small ball' marketing by identifying your ideal customer and top service areas, then concentrating marketing efforts like Facebook ads or SEO specifically on those.
Prioritize getting revenue quickly with Google Ads if immediate returns are needed, as it offers a clearer cost-per-lead and faster ROI calculation compared to long-term SEO.
Leverage Google Maps SEO with consistent updates, honest descriptions, and frequent posts of completed work, as it's a massive part of local search results.
Implement a five-point winning website formula: clear call-to-actions, prominent testimonials, emotionally persuasive images, SEO-optimized content, and clear differentiating features.
Create testimonial videos that are candid and authentic, featuring real customers, and place them prominently on your homepage and social media for maximum impact.
Address your top 7 sales objections or questions by creating short videos for each, embedding them strategically on your website where those questions might arise, to pre-qualify leads and streamline your sales process.
Actively solicit Google reviews (aim for at least 30 per Google Business Profile) by making it easy for customers with QR codes, running internal contests for staff, and always addressing negative reviews professionally and authentically.
Want the full experience?
Join the Inner Circle for full access to every episode, AI-powered insights, personalized coaching, and a network of industry leaders.
Join Inner Circle →